Thought I'd do some very practical tips for you today – based on what I've seen and learned over the years from my own website and those of my clients…

1. Make the very first thing people see on your home page an irresistible free offer. Getting people to sign up for regular emails allows you to build credibility and trust, and your irresistible offer is what'll get them to sign up.
2. Make your content remarkable. The world is overrun with filler content that just says the same thing everyone else is saying. You don't need a lot of content on your site, but make it valuable, interesting and uniquely yours.
3. Make your site readable for your ideal clients. For most of us, our best clients are a bit older (more senior in business, more money) and that means their eyesight won't be what it used to be. Make sure you use big fonts in a high contrast colour.
4. Be easy to contact. What does it say on your contact page? Most people just have a form, but if you want potential clients to contact you, you need to say what they can get in touch with you about, how long it'll typically take you to respond, and what will actually happen when you do. Otherwise, they just won't bother. Get your phone number and email address on their too if you're open to being contacted that way.
5. Be human. Right from your About page through to the way you write your copy and the stories you tell in your blog posts. People connect with people, not faceless corporations. The fact you're probably a solo or small business is an advantage here, so use it.
6. Make sure your site loads fast. A slow site loses visitors at a rate of knots. There are a lot of technical things you can do to improve site speed, but simply implementing a caching plugin like W3 Total Cache or using a content delivery network like Cloudflare.com can speed things up for very little work.
7. Keep it Simple. Don't overload your site with too many options, menus, icons or things that pop up. Make it easy for your visitors to find what they want and get there easily.

That's it – hope you find them helpful :)