Back when he was living at home our youngest son Robert was a huge fan of the TV show “50 Ways to Kill Your Mammy”.

The show featured Irish TV presenter Baz Ashmawy and his 70-year-old mother as they travelled the world engaging in various death-defying escapades and daredevil stunts. 

It's a great example of how you can create something interesting for an audience by going out and doing something interesting.

Comedian Dave Gorman has made a career (and a bunch of best-selling books and TV shows) out of it.

And anyone can do it.

If you're struggling to think of something interesting to write about for your audience, maybe you should stop thinking and go out and do something interesting.

Then write about that.

Not daredevil stunts of course.

But something in your field of expertise.

If you're a sales expert, go out and sell something challenging and write about what happened.

If you're a leadership expert, go out and lead. Take a voluntary role. Or lead your family on an unusual (for you) expedition.

Writing about what you're doing in real-time is usually a lot more interesting to your audience than dragging up that anecdote you've used 50 times before. Or rehashing the mountains of articles that have been written about Steve Jobs or Jack Welch or Elon Musk.

Writing about something you've just done is fresh. It's unique to you. It has an element of danger as it could all go horribly wrong.

And you might well learn something from it yourself too.

People today like learning with someone perhaps more than they like learning from someone I reckon.

So next time you're struggling to find something interesting to write about…go out and do something interesting.

Then write about that.