Ian Brodie

5 ways to create content your subscribers will want to read

Introduction

Ian Brodie

Ian Brodie

Ian Brodie is the best-selling author of Email Persuasion and the creator of Unsnooze Your Inbox - *the* guide to crafting engaging emails and newsletters that captivate your audience, build authority and generate more sales.


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5 ways to create content your subscribers will want to read

Whether it's emails, blog posts, videos, articles or whatever…coming up with decent content on a regular basis is tough. To help you get going, here are 5 methods for coming up with ideas for content that will actually be interesting to your audience.

Method 1 is to tell a personal story about a problem you had that they also are likely to have (like coming up with good ideas for content :) ).

As long as it's a problem they have or can see themselves having they'll pay attention. And the personal story adds that little bit of drama and builds empathy.

Method 2 is to share a client success study. Be careful here – you don't want to invoke jealousy. Instead, show the difficulties the client went through and what they learned (and make sure the learning is usable by your audience).

Method 3 is to reflect on current events. If there's something interesting in the news, feel free to use it as a springboard to talk about something in your field. The connection has to be obvious rather than shoehorned, of course. But feel free to use anything from serious news to the latest celebrity gossip. Any topic that's hot right now will get attention and interest.

Method 4 is to go back to basics. Show your audience how some of the fundamentals that everyone's forgotten about can be the key to success.

Method 5 is to do what I'm doing here. Simply make a list. We like lists. Top 10 (or any number) lists add interest to what might otherwise be a boring topic. Your audience is always interested in what you see as the top 10 or top 5. They might agree or disagree, but either way, they'll pay attention.

When it comes to creating your next piece of content, try one of these 5 methods – it'll make life much easier than staring at a blank sheet of paper :)

    Ian Brodie

    Ian Brodie

    https://www.ianbrodie.com

    Ian Brodie is the best-selling author of Email Persuasion and the creator of Unsnooze Your Inbox - *the* guide to crafting engaging emails and newsletters that captivate your audience, build authority and generate more sales.