The latest issue of the Outside In Newsletter for Professional Service Firms focuses on Lead Nurturing: how you progress an initial client relationship over time to a point where you’re actually doing business together.
Lead nurturing is critical for professionals: at the point at which we initially meet clients very few of them need our services right now. But almost all of them will need our type of service in the next few years. To be the one they remember and choose at that point, we need to nurture our relationships with those potential clients over time.
The article gives a number of hints and tips to enable you to do that relationship-building better, and with more clients.
The newsletter also includes a short article on the importance of doing and learning from “win reviews” rather than the traditional “loss reviews”.
If you sign up for the newsletter in the box on the right, then as well as getting a free copy of the guide to getting more referrals for your practice, you’ll also get a copy of this edition of the newsletter delivered to your inbox soon after.
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