8 November 2008
How do you turn an initial contact with a prospect into a fully-fledged business relationship? It’s the essence of sales – but it’s an area where many people really struggle. Robert Middleton has an excellent analogy for this process which he calls “Marketing Ball”. By the way, if you’re an independent professional (a consultant, coach, [...]
Read the full article →
4 November 2008
I’ve been “tagged” by Ford Harding to take part in an interesting concept: a “blog meme” – a series of posts by different bloggers on the same topic. You can see Ford’s post here and the original idea from “Bizzie Guye” here. So here goes…… Warming Up Cold Contacts In “Managing the Professional Services Firm”, [...]
Read the full article →