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From the monthly archives:

November 2008

Guest Post: Has social media finally arrived in BtoB marketing?

29 November 2008

Today’s post is from Peter Motley – MD of Marketing Crew – looking at current trends in social marketing for BtoB. Will 2008 be remembered as the real start of business to business (BtoB) social marketing in a way that is much more than just debating whether to start a blog? Can we finally see [...]

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Get Your Life Under Control with Zen to Done

25 November 2008

If you’re anything like me, you’re constantly juggling priorities and deadlines and struggling to keep on top of a ton of key activities. And since starting my own business, I’ve found that there are many more things that need my personal attention – and no PA or team to delegate to. So I’ve found that [...]

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New Report and Free Trial on RainToday

22 November 2008

One of my favourite and most frequently visited sites is RainToday. It’s a fantastic source of articles, white-papers and research reports, webinars and premium content – all focused on marketing & selling professional services. It features some of the best writers and experts on professional service business development – from Bruce Marcus, Ford Harding and [...]

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Don’t “tell ‘em what you told ‘em….”

12 November 2008

One of the most frequent pieces of advice I read and hear for fledgling speakers is “Tell ‘em what you’re going to tell ‘em, tell ‘em, then tell ‘em what you told ‘em”. In other words: signpost, present, summarise. The problem is that this leads to deathly dull presentations. By the time you’re “telling ‘em [...]

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Getting Past First Base

8 November 2008

How do you turn an initial contact with a prospect into a fully-fledged business relationship? It’s the essence of sales – but it’s an area where many people really struggle. Robert Middleton has an excellent analogy for this process which he calls “Marketing Ball”. By the way, if you’re an independent professional (a consultant, coach, [...]

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Warming Up Cold Contacts

4 November 2008

I’ve been “tagged” by Ford Harding to take part in an interesting concept: a “blog meme” – a series of posts by different bloggers on the same topic. You can see Ford’s post here and the original idea from “Bizzie Guye” here. So here goes…… Warming Up Cold Contacts In “Managing the Professional Services Firm”, [...]

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