Ian Brodie

Ian Brodie teaches consultants, coaches and other professionals to attract and win their ideal clients by becoming seen as authorities in their field.

Tagwinston churchill


On Passion

Posted on 5th June 2008.

The importance of passion for salespeople seems to have sparked the imagination of many bloggers recently – myself included. Reading the posts reminded me of my all time favourite Winston Churchill quote:

Before you can inspire with emotion, you must be swamped with it yourself. Before you can move their tears, your own must flow. To convince them, you must yourself believe.

I can't think of any more eloquent way of highlighting the criticality of passion and belief if you want to sell anything from a product to an idea.

My original “In Praise of Passion” article is here