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Ian Brodie

Ian Brodie teaches consultants, coaches and other professionals to attract and win their ideal clients by becoming seen as authorities in their field.


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What Executives Really Care About When Making Decisions

Posted on 22nd February 2013.

Today's article is a guest blog post by ROI specialist Michael Ashford

Michael AshfordThink about the companies you've dealt with in your career, specifically the individuals in those companies and what drives their behavior. Chances are you've worked with individuals at various positions and levels, and people at different levels are driven by different motivations.

Part of what makes any professional who deals with business successful is being able to relate to each stakeholder's personal motivations. I've always believed whether you are consulting, selling, advising, or whatever to business, your success is highly dependent on your ability to understand and influence the motivations of individual stakeholders.

Find out what the key executive motivations are >>