Posted 6th June 2017.
There's no doubt in my mind (and my experience) that being seen as an authority in your field is the best way for people in expert businesses like consultants, coaches, trainers and other professionals to win more high-paying clients without having to become marketing geniuses or spend all their time on sales.
But of course, becoming seen as an authority is easier said than done.
Late last year I ran a survey asking what your biggest challenge in the area of building authority was. There were a huge number of answers which I then used to help me shape my Authority Breakthrough Program. But overall, three big challenges came out well ahead of the others:
Read about the challenges and how to address the biggest one »