Posted 5th June 2008.
The importance of passion for salespeople seems to have sparked the imagination of many bloggers recently – myself included. Reading the posts reminded me of my all time favourite Winston Churchill quote:
Before you can inspire with emotion, you must be swamped with it yourself. Before you can move their tears, your own must flow. To convince them, you must yourself believe.
I can't think of any more eloquent way of highlighting the criticality of passion and belief if you want to sell anything from a product to an idea.
My original “In Praise of Passion” article is here