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Ian Brodie

Ian Brodie teaches consultants, coaches and other professionals to attract and win their ideal clients by becoming seen as authorities in their field.


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On Passion

Posted on 5th June 2008.

The importance of passion for salespeople seems to have sparked the imagination of many bloggers recently – myself included. Reading the posts reminded me of my all time favourite Winston Churchill quote:

Before you can inspire with emotion, you must be swamped with it yourself. Before you can move their tears, your own must flow. To convince them, you must yourself believe.

I can't think of any more eloquent way of highlighting the criticality of passion and belief if you want to sell anything from a product to an idea.

My original “In Praise of Passion” article is here

Ian