user
user

Ian Brodie

Ian Brodie teaches consultants, coaches and other professionals to attract and win their ideal clients by becoming seen as authorities in their field.


Navigation
Tagcrappy content
Featured

Authority Marketing

No One Needs Your Crappy Content

Posted on 20th June 2016. No One Needs Your Crappy Content

These days I get increasingly frustrated at the growing wave of advice for professionals saying you need to become seen as an expert in your field.

Of course, I'm part of that wave too.

It's not that there's anything wrong with becoming seen as an expert. That's a good thing (though it's far from the only way to succeed, and it's not suited to everyone).

What gets me worked up is that all the advice on how to do it seems to be missing the point about what it really takes to become seen as an expert.

Click here to find out what it REALLY takes to be seen as an expert »