Authority Marketing

No One Needs Your Crappy Content

Posted byIan Brodie on June 20th, 2016.

These days I get increasingly frustrated at the growing wave of advice for professionals saying you need to become seen as an expert in your field.

Of course, I'm part of that wave too.

It's not that there's anything wrong with becoming seen as an expert. That's a good thing (though it's far from the only way to succeed, and it's not suited to everyone).

What gets me worked up is that all the advice on how to do it seems to be missing the point about what it really takes to become seen as an expert.

Click here to find out what it REALLY takes to be seen as an expert »