One of the stories I hear the most often from struggling solo professionals or small firms is that they did well for a couple of years after starting up and then just kind of plateaued. Usually what’s happened is that work came in easily in the early days. Ex clients and colleagues heard they were [...]
Continue reading...18 January 2012 3 Comments
The Magnificent Seven Ride!
Are you part of a mastermind group? If you are you’ll know they can be incredibly valuable to your business. You get helped (and challenged) by a team of other business people with complementary skills to your own. I’m part of a couple of mastermind groups and I credit them with triggering some of the [...]
Continue reading...8 January 2012 Leave a Comment
Win a Free Website
** The competition is over – the winner was Rob Worth of Worth Solutions – congratulations Rob ** As you know from my many blog posts on the subject, for me your website is probably your most important marketing asset. In my Client Attracting Websites course, I show you how to develop your own site [...]
Continue reading...3 January 2012 Leave a Comment
3 Relentless Trends That Are Disrupting Marketing
I was recently named by OpenView Labs as one of the Top 25 Sales Influencers for 2012 – their list of “25 of the most powerful thought leaders in the world of sales management, lead generation, and more”. Quite flattering. And it got me thinking that I ought to be doing a bit of influencing… [...]
Continue reading...2 January 2012 2 Comments
How I Escaped My Certain Fate…
Over the holidays I’ve been reading comedian Stewart Lee’s How I Escaped My Certain Fate which chronicles his rise, fall and rise again in the world of stand up comedy. As well as being a pretty funny book, it contains a huge marketing lesson for all of us. Lee was part of double act Lee [...]
Continue reading...18 December 2011 Leave a Comment
Intent Is More Important Than Technique
Intent is more important than technique I first heard those words about 5 or 6 years ago from Mahan Khalsa, author of the excellent book Let’s Get Real or Let’s Not Play. (Which, believe it or not is a book about selling consulting services). A few years earlier I’d been working in Basel in Switzerland, [...]
Continue reading...13 December 2011 1 Comment
Free Webinar: Get More Momentum
2012 will be a make or break year for many businesses. The economy looks set to remain stagnant at best, and clients are still tightening their belts and putting pressure on their consulting, coaching, training and other professional support. Yes despite this, some firms are getting their best results ever. They’re growing and gathering momentum [...]
Continue reading...27 November 2011 Leave a Comment
The 3 Best Routes Into Corporate Clients
Top of the list of dreams for many small firms and solo professionals is to win lucrative work with big corporate clients. A few decent projects can keep your business very healthy for a long time. The trouble is those lucrative corporate contracts can be very tricky to land. And a lot of the marketing [...]
Continue reading...25 November 2011 7 Comments
Should You Outsource Marketing And Business Development?
A little while ago Lee Frederiksen of Hinge Marketing posed the question “Should you outsource online marketing” on my Rainmaker Network Linkedin Group. I hear a similar but broader question asked frequently: “Should I outsource marketing?” or “can’t I just hire a business development guy to handle it all?”. It’s not surprising really – frustrated [...]
Continue reading...23 November 2011 12 Comments
The Truth About Email
“Email is dead” “Everyone’s using social media. No one reads emails these days” “People are sick and tired of more and more email. They’re overwhelmed” Have you heard comments like this recently? Me too. It’s tempting to believe them and focus more on other ways of communicating. Except for my business, email seems to be [...]
Continue reading...
