From the monthly archives:

December 2008

Three Painful Truths for Business Developers

12 December 2008

Painful Truth #1 – Your Customers are Busy No, I mean really busy. Business executives today are overloaded, overstressed and over-sold-to. We used to live in a world where business opportunities were in short supply. Today, business executives are bombarded hourly with offers from sales people offering to slash their costs, double their profits, turbo-charge [...]

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Book Review: Making the Number – How to use Sales Benchmarking to Drive Performance

7 December 2008

Making the Number is a new book focused on Sales Benchmarking by Greg Alexander, Aaron Bartels and Mike Drapeau. The book sets out a clear methodology for benchmarking sales activities and performance and shows readers what to measure, how to measure it, and how to use this information to improve sales performance. There’s a lot [...]

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Understand Your Client’s Beliefs to Learn How to Sell More

3 December 2008

I was listening to an audio version of Dave Lakhani’s book Persuasion today and he made a point which really made me sit up and think. His point was that when persuading – or in our case when selling – it’s critical to understand the underlying beliefs of the person you are trying to persuade. [...]

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