Today’s blog post is by Susan Harrow. Susan’s a media coach and PR expert, and I’ll be hosting her on a webinar next Wednesday where she’ll show you how to “Speak in Sound Bites” for maximum impact. Click here for details.
In this new age of media 2.0 the media is much more likely to search for experts when they have the need rather than poring over hundreds of useless press releases that don’t have information that is relevant for their audience.
So even if you haven’t sent out a press release you could get that important call from the media – if you’ve positioned yourself correctly on the web.
On the flip side: did you know that now with YouTube and The “Wayback Machine” that what you say could haunt you forever?
Once a video of you is posted or something you said shows up on the Internet there’s no way to take it back. With the advent of technology what you say will stay around in eternity and anyone can access it at any time.
This is why it’s so important that you pay attention to what you say and how you say it.
That’s right, your reputation, your credibility, your brand, your livelihood could disappear with one bad article or one TV appearance gone south. But it doesn’t need to be so. Don’t make these five mistakes.
AKA Getting more people to subscribe to your emails
Project 10K is my goal to get to 10,000 engaged email subscribers by the end of the year. In my previous P10K blog post I reviewed my website traffic and identified how I was going to increase the right sort of traffic to get more subscribers.
In this post I’m going to look at how to get more of your website visitors to “convert” – in other words to subscribe to receiving emails from you.
This is a guest post from Carl Friesen, an author and consultant who shows businesses how to grow their visibility and credibility by getting published. Carl’s article will be particularly helpful to those trying to get through to hard-to-reach senior executives.
For any professional firm that wants to make a name for itself as a thought leader, there is huge pressure to provide evidence of its expertise online. Blogs, YouTube videos, a website that is a must-visit for people in their market … but is your firm ignoring a technology that is among your prospects’ favourites?
On Day 4 of Lead Generation Q&A we’re looking at an area that many people get completely wrong – and it leads to them losing or dropping the majority of their leads.
It’s your mindset towards lead generation and what you do with leads when you get them
If you have any questions yourself on generating leads for your business, you can ask them here >> Ask Your Questions
…and I’ll do my very best to answer them. Every day I’ll post a new video answering the top questions asked.
And if you think others in your network would benefit from having their lead generation questions answered, then please share this video using the social media sharing buttons.