Today’s blog post is by Susan Harrow. Susan’s a media coach and PR expert, and I’ll be hosting her on a webinar next Wednesday where she’ll show you how to “Speak in Sound Bites” for maximum impact. Click here for details.
In this new age of media 2.0 the media is much more likely to search for experts when they have the need rather than poring over hundreds of useless press releases that don’t have information that is relevant for their audience.
So even if you haven’t sent out a press release you could get that important call from the media – if you’ve positioned yourself correctly on the web.
On the flip side: did you know that now with YouTube and The “Wayback Machine” that what you say could haunt you forever?
Once a video of you is posted or something you said shows up on the Internet there’s no way to take it back. With the advent of technology what you say will stay around in eternity and anyone can access it at any time.
This is why it’s so important that you pay attention to what you say and how you say it.
That’s right, your reputation, your credibility, your brand, your livelihood could disappear with one bad article or one TV appearance gone south. But it doesn’t need to be so. Don’t make these five mistakes.