“Shock and Awe Marketing” is an approach to making a huge impact on a small number of high potential clients.
It works on the principle that in a competitive market you’re much better off making a huge impact on one prospect than spreading your efforts across 10 and having a minor impact with each one.
I find this is especially true for small and solo businesses. We may not have the resources to challenge big competitors on all fronts. But by focusing our efforts on making a big splash with a small number of potential clients we can come out on top easily enough times to have a thriving business.
Using “shock and awe” techniques you can make that big impact and ensure you’re in pole position to win those high potential clients.
In this week’s 5 Minute Marketing Tip video I share details on how to use shock and awe marketing and 5 of the most profitable situations to use it in.