Google “free or low cost marketing” and you’ll find a zillion websites, books and coaches offering to teach you how to market your business without spending much money.
And while some of the techniques they preach can certainly be useful, I’ve found that rushing down the “free or low cost” approach can be a huge mistake for most businesses.
Don’t get me wrong. I’m not advocating that you splurge a ton of cash on marketing just hoping it’ll work for you. A lot of paid advertising is a huge waste of money for consultants and coaches. But “free or low cost” can be equally as damaging in a more insidious way. Here’s why…
If you use blogging, article writing or email marketing as one of your main marketing strategies you’ll know that one of the biggest roadblocks you face is being able to consistently produce interesting, valuable material that your audience is going to lap up.
Online you’re competing against every other source of information your potential clients use. And that means that articles on “working smarter not harder” or revealing that you should be “working on the business, not in the business” aren’t going to get you much attention (other than your audience thinking you’re rather short of ideas).
Coming up with stunning new insights from nowhere in everything you write is a close to impossible task. But it is possible to feed the content beast by “borrowing” ideas (completely ethically). Here are some of the ways you can do it.
Today’s blog post is by Andrew Lisa, a Los Angeles based freelance writer. In this article Andrew gives some tips on using video in your email campaigns.
Although there have been a few emails and blog posts that have gone viral, when it comes to immediate impact that has the power to spread and endure like literally no other tool in your marketing shed, video is unrivaled as the king of online media.
If you don’t have a video presence in your email marketing campaign, you are behind the curve and fighting with one hand tied behind your back. The one certainty about video marketing is that if you’re not doing it, your competition is.
January’s normally the month where experts and gurus make big bold predictions about how the world’s going to completely change in the next year (usually followed by the surprising revelation that their latest product just happens to show you how to deal with those huge changes they’re predicting).
I’m not one for bold predictions myself. But what I do know is that the fundamental marketing principles that worked in 2013 (and in 2012 and in 1912) will continue to work in 2014. People are still people and our basic motivations don’t change much over time.
So here are some success principles that have always worked and will continue to work for you in 2014.
Easily the best session on marketing I have done with anyone: stimulating, full of ideas and now a whole raft of activities are going on as a result.
Sean Lapham, Partner, Mitchell Phoenix
I have to say, I think you're a genius!.
Christine Oxenburgh, Partner, Freeth Cartwright.
Ian's one of the most trustworthy, helpful and knowledgeable marketing coaches online. He's helped me sharpen my marketing chops, and I strongly recommend any product he creates, because he creates them for the benefit of his customers.
Daniel Toh, Owner, Hypnotic Videos
A smart man - and a rainmaking expert!
Ford Harding, Author of Rainmaking and Creating Rainmakers
Without doubt, the best seminar I’ve ever been to.