(Hey, there’s always more to be said, no guide can ever really be “ultimate” ;) )
Follow-Up is vital.
Strong relationships in business and life are formed over time across multiple interactions. Yet so many people invest tons of time and energy into going out to events, meeting new people, then doing practically no follow-up at all to build the relationship from there.
If you stopped going to half the events you go to and instead invested a fraction of the time you save into properly following up with the people you’ve already met, you’ll at least double your results. I promise.
Follow-up is crazy effective.
But to make it work you have to be systematic about it.