Using a Lead Magnet: a Free Report or Checklist or Template or Video to attract potential clients and then following up with email marketing is a proven strategy that quite simply works.
Its obvious use is for “education” businesses. People who sell consulting, coaching, training or other services where your potential clients want to know how to do what you’re an expert in.
So your lead magnet and emails to them can share tips and strategies in that area that help them, educate them and demonstrate your credibility.
However with other services businesses it’s trickier to get a Lead Magnet right.
The clients of a lawyer don’t want tips on how to practice law. Clients of accountants don’t want to learn how to do double-entry bookkeeping. They want to hire someone to do that for them.
So your lead magnet and follow up emails have to be somewhat different.
In this podcast interview Adwords expert Mike Seddon shares the strategy he uses for his lead magnet and follow-up emails to bring him a steady stream of potential clients for his “done for you” adwords management service.
It’s a strategy that anyone who does a service like this where your clients want to know you’re an expert, but don’t want to become one themselves.