Whenever you can direct traffic to where you need it (for example from Facebook, Linkedin or Google Ads or from your bio on guest blog posts or social media properties) you should be sending it to dedicated landing pages whose purpose is to get visitors to subscribe to get your Lead Magnet and regular emails.
What makes an effective Landing Page?
It really depends on who is visiting that page, where they’re coming from, and what their intention is when they visit. There’s a big difference in the sort of landing page that works well for visitors coming from a paid ad who already know what to expect from the ad itself, to visitors from a bio link on social media who are largely coming from curiosity to find out more about you.
I show you how to tweak your Landing Pages to meet the needs and expectations of different types of visitor.