How To Use Specialization To Differentiate Your Business

How To Use Specialization To Differentiate Your Business

Today’s video is the first in a short series on how to differentiate your business – specially tailored for service businesses.

Today we’re looking at how to use Specialization to stand out from the crowd and ensure you get hired rather than your competitors. If you get it right, specialization can be a shortcut to rapid business growth. If you get it wrong it can lead you down an awful dead end that will really constrain your business.

In the video I show you how to identify what type of specialist niche will work effectively for you.

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How To Build Executive Relationships

How To Build Executive Relationships

In today’s video I share tips on the noble art of building executive relationships.

Selling high value products and services to corporate organisations can be the most profitable and rewarding business to be in. But it can also be tough to win those clients.

Ideally you want to be positoned as a trusted partner to your client organisations. And this only happens to the degree that you build trust and credibility with key executives in those organisations.

We don’t build relationships with organisations, we build relationships with people.

We don’t build relationships with organisations, we build relationships with people.Click To Tweet
In this video I walk you through a simple process for proactive relationship building that you can apply to your work with any corporate or large organisation.

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Simplify Your Marketing With Client Flow

Simplify Your Marketing With Client Flow

Today’s video is, I think, one of the most important I’ve done.

It lays out a simple method for reviewing what you’re doing with your marketing, identifying gaps, areas to improve, and things you can cut out completely. And it’s fairly simple to do.

In the video I walk you through the method and show you how to apply it.

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The Piggyback Technique For Getting More Sales

The Piggyback Technique For Getting More Sales

The Piggyback technique is a method that I’ve used for a number of years that works brilliantly well to get more sales from emails, blog posts and other marketing approaches.

It works by “piggybacking” your marketing and sales messages on the back of content emails, videos, blog posts or even transactional emails.

In the video I give a number of examples of how to do this so that your marketing gets noticed.

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5 Shock And Awe Marketing Techniques To Get More Clients

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“Shock and Awe Marketing” is an approach to making a huge impact on a small number of high potential clients.

It works on the principle that in a competitive market you’re much better off making a huge impact on one prospect than spreading your efforts across 10 and having a minor impact with each one.

I find this is especially true for small and solo businesses. We may not have the resources to challenge big competitors on all fronts. But by focusing our efforts on making a big splash with a small number of potential clients we can come out on top easily enough times to have a thriving business.

Using “shock and awe” techniques you can make that big impact and ensure you’re in pole position to win those high potential clients.

In this week’s 5 Minute Marketing Tip video I share details on how to use shock and awe marketing and 5 of the most profitable situations to use it in.

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How To Get Recommended On Social Media

How To Get Recommended On Social Media

Have you noticed that these days, when people ask for recommendations for someone to help them with something, that instead of asking their face-to-face contacts, colleagues and friends, they ask on social media?

Not random requests on Twitter or their Facebook profile. But in groups on Linkedin and Facebook or other forums. Places where they’re connected with people online who they believe will be able to come up with good recommendations.

In recent weeks I’ve seen requests for recommendations for website developers, tax experts, virtual assistants, specialist lawyers and facebook marketing consultants.

Wouldn’t it be nice if you were the person whose name came up time and time again when people asked for recommendations in your field on social media?

In this 5 Minute Marketing Tip video I share 3 strategies for getting more recommendations on Linkedin and Facebook groups and Forums.

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[Podcast] How To Scale A Professional Service Business With Mitch Russo

mitchrussoIn this podcast I cover a new topic for me: growing a business beyond yourself.

My guest is Mitch Russo, someone who’s built a bunch of businesses in his time: from founding Timeslips which grew to be the world’s largest time tracking software company, to being the COO of Sage in the US, to being president of Business Breakthroughs International, a company he founded with long-time friend Chet Holmes and Tony Robbins.

These days he works with coaches to help them scale their coaching business. But the lessons he shares are equally applicable to any professional service business.

In the podcast we talk about the key elements of building and scaling a service business:

  • How to find the right people to hire
  • How to get them up to speed so you’re not spending all your time supervising them
  • What you must do before hiring someone into a service business
  • Packaging your services for higher fees
  • Building systems to allow you to focus on the strategic areas of your business

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3 Simple Steps For A Brilliant Client Onboarding Process

3 Simple Steps For a Brilliant Client Onboarding Process

This week’s 5 Minute Marketing Tip is about “client onboarding”: the critical first communications and interactions with new clients, customers or email subscribers that set the tone and expectation for your relationship with them.

In the video I share 3 simple steps for every onboarding process that will get your relationship off on the right foot so that you turn more email subscribers into buyers, get more enthusiastic clients, retain them longer, and get more referrals.

This is something you can implement with just a little bit of thought, preparation and attention to detail.

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[Case Study] Creating and Marketing Online Products (in the REAL World)

clivemallardIn this podcast I interview Clive Mallard, The Independent’s Consultant who over the last year or so has transitioned his business from being primarily based on live consulting to one focused on his core online product which teaches advanced consulting skills to independents.

As with all my podcast interviews, this isn’t one of those overnight success stories that can never be reproduced by the rest of us. It’s a story of hard work over a significant period of time to build a sutainable business.

In the podcast Clive shares the details of how he came up with the idea for his product, how he researched his market further to find out more about what was wanted, how he created the different components, and the marketing approaches that are working for him right now to best promote the product.

And he shares his very practical tips about how to get started developing your own products and what to watch out for that might derail you.

Click here to listen to the podcast »