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Quickly Engage Your Leads To Accelerate Their Path To Becoming Clients

Quickly Engage Your Leads To Accelerate Their Path To Becoming Clients

Sooooo – you’ve got a method for generating leads (see last week’s video for how). You’ve “connected” with them. What now?

You’ve got to make a great first impression if you want them to quickly progress to becoming clients.

And that means three things: building credibility, building a relationship, and building action. Find out how in this week’s video:

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The Best Methods For Lead Generation

The Best Methods For Lead Generation

Last week we looked at the “ACE Formula” with the three key steps for successful lead generation:

  • Get the Attention of your ideal clients
  • Connect with them so you can follow up
  • Engage with them to initiate that follow up and start building credibility and trust quickly

This week we look at the best methods for that first step: getting the attention of your ideal clients.

No one method works best for everyone, so in this week’s video I show you how to decide what will work best for you and your clients…

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The ACE Formula For Effective Lead Generation

The ACE Formula for Effective Lead Generation

The next few 5 Minute Marketing Tips are going to be about Lead Generation: the vital marketing step of making first contact with potential clients.

In this week’s video I reveal the “ACE Formula” for effective lead generation and show you the three key steps needed to generate the right, high quality leads for your business.

Find out about the ACE Formula and how to apply it in this week’s video…

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The “Secret Sauce” That Makes Differentiation Pay

The "Secret Sauce" That Makes Differentiation Pay

We all know that we need to differentiate ourselves. To stand out from the crowd. be seen as an expert or authority. Specialise. Do something different.

Otherwise, our potential clients don’t have any reason to pick us over our competitors or to pay us premium rates.

That’s why so much of marketing focused on proving to potential clients that you’re different.

But there’s an additional factor you need to show. Something often overlooked, but without which all your differentiation means nothing.

Find out what it is and how to apply it in this week’s video…

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How To Turn New Subscribers Into Warm Relationships

How To Turn New Subscribers Into Warm Relationships

So now you’ve got a bunch of new email subscribers you’re all set, right?

Not quite.

There’s no point in getting a ton of email subscribers if you don’t build a strong relationship with them, and if they never turn into paying customers or clients. And one of the most important time periods where you have the biggest opportunity to do that is when they’ve just subscribed.

First impressions count!

In this week’s 5 Minute Marketing Tip Video I show you how to turn new subscribers into warm relationships, and the best 3 options for what to do with your “thank you” pages and initial welcome emails.

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How To Use Landing Pages To Get More Email Subscribers

How To Use Landing Pages To Get More Email Subscribers

Whenever you can direct traffic to where you need it (for example from Facebook, Linkedin or Google Ads or from your bio on guest blog posts or social media properties) you should be sending it to dedicated landing pages whose purpose is to get visitors to subscribe to get your Lead Magnet and regular emails.

What makes an effective Landing Page?

It really depends on who is visiting that page, where they’re coming from, and what their intention is when they visit. There’s a big difference in the sort of landing page that works well for visitors coming from a paid ad who already know what to expect from the ad itself, to visitors from a bio link on social media who are largely coming from curiosity to find out more about you.

I show you how to tweak your Landing Pages to meet the needs and expectations of different types of visitor.

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How To Get More Email Subscribers From Your Website

How To Get More Email Subscribers From Your Website

Most people don’t get anywhere near the number of email subscribers that they could from their website. In fact on most sites there’s huge, untapped potential to get more subscribers from your existing traffic without needing any more visitors to your site.

In this week’s 5 Minute Marketing Tip I share my 5 favourite (and pretty simple) strategies for getting more email subscribers from your site.

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The 7 Characteristics of a Perfect Lead Magnet

The 7 Characteristics of a Perfect Lead Magnet

The first question I almost always get asked about Email Marketing is “how do I get more subscribers?”.

And the best place to start when it comes to getting more targeted, high value email subscribers is with a “lead magnet”. Some kind of report, checklist, template, “swipe file”, video or other free resource that will motivate your ideal clients to sign up for your regular emails.

But what makes a good lead magnet? Watch the video to find out…

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How To Beat Much Bigger Competitors

How To Beat Much Bigger Competitors

Join me and 17 other experts on winning projects and deals with large clients at the Landing Corporate Clients Summit :

Register For Free Access To The Landing Corporate Clients Summit »

In today’s 5 Minute Marketing Tip I’m going to show you a vital strategy to help you beat much bigger competitors – especially when it comes to winning large bids and landing corporate clients.

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Be More Liked & Trusted By Harnessing The Propinquity Effect

Be More Liked & Trusted By Harnessing The Propinquity Effect

The “Propinquity Effect” is a fancy name for a simple, yet powerful principle first observed by MIT researchers Leon Festinger, Stanley Schachter and Kurt Back in 1950.

The Effect tells you the most powerful factor in building friendship, liking and trust.

And in this week’s video I explain how you can use it as a budding authority to be more liked and trusted by your audience.

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