If you do any sort of online marketing you’ll know that the key to success is a regular flow of engaging, entertaining, impactful material.
That might be in blog posts, emails, videos or podcasts. You might focus just on adding value with your content to build credibility and trust with potential clients. Or you might use your stories and examples to make your sales letters or promotions more interesting and effective.
Whatever you do, you need “stuff”. You need to be able to put pen to paper, keyboard to blog, webcam to youtube and to create material that your potential clients are going to find useful, entertaining, thought provoking, challenging, insightful, funny, valuable, maybe even life changing.
Doing that regularly is a big ask. If you’re anything like me you’ll have days where you sit there thinking “what on earth am I going to write about today?”.
So here are some sources of inspiration I’ve used to come up with ideas and themes for blog posts, emails and other content. At least one of these will work for you every time you’re drawing blanks.
In this More Clients TV episode I look at the two very different types of marketing and how they work. Mix them up and you could well end up making one of the two blockbuster marketing mistakes.
We get a bit theoretical in this one – but understanding these two different types of marketing and how they work is critical if you want to be certain your marketing will be on target rather than shooting in the dark.
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I’m not a professional salesperson. Chances are, you’re not a professional salesperson.
Yet if we’re consultants, lawyers, accountants, coaches or business owners of any type then the reality is that we have to sell if we want to grow our business.
In this podcast, leading sales trainer and someone who made the leap from salesperson to board level executive, Jonathan Farrington talks about what it takes for a non-salesperson to succeed at sales.
Over the years Jonathan has both bought from and trained professionals of every flavour, and I can’t think of anyone better to share their views on how we non-salespeople can get better at selling.
After listening the the podcast you should head over to Top Sales World, the leading resource centre on the web for free sales training and articles. If you want to know how to get better at sales, how to engage with today’s buyer, how to integrate social media into your sales strategies: Top Sales World is the place to go.
Easily the best session on marketing I have done with anyone: stimulating, full of ideas and now a whole raft of activities are going on as a result.
Sean Lapham, Partner, Mitchell Phoenix
I have to say, I think you're a genius!.
Christine Oxenburgh, Partner, Freeth Cartwright.
Ian's one of the most trustworthy, helpful and knowledgeable marketing coaches online. He's helped me sharpen my marketing chops, and I strongly recommend any product he creates, because he creates them for the benefit of his customers.
Daniel Toh, Owner, Hypnotic Videos
A smart man - and a rainmaking expert!
Ford Harding, Author of Rainmaking and Creating Rainmakers
Without doubt, the best seminar I’ve ever been to.