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How To Find Clients Willing To Pay Premium Prices

How To Find Clients Willing To Pay Premium Prices

Being able to charge premium prices for your products and services is a huge advantage. Especially for smaller businesses and individuals where you don’t have the scale to make money from a low cost position.

But premium pricing is often easier said than done. One big reason is that many businesses go about it the wrong way. They try to take an existing market or client base and persuade it that their products and services are worth paying a premium for.

That’s possible, but it’s hard work. A better strategy can be to find a segment or sub-segment of the market that’s inherently more willing to pay premium prices and to focus your products and services and your marketing on what that segment wants and needs, rather than what the general market wants and needs.

How do you find those premium segments?

Watch this week’s video to find out…

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The Most Useful Question In Marketing?

Most Useful Question

In this week’s 5 Minute Marketing Tip I reveal what I think is the most useful question you can ask yourself in marketing.

Whenever I’ve run workshops with clients and we’ve been trying to figure out how to get more meetings with potential clients or get them to return our calls and emails or buy more of our products and services; asking ourselves this simple question has always helped us come up with a great answer.

Try it yourself in today’s video…

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[Podcast] James Sale on What Motivates People – and How To Use That in Your Marketing and Sales

James Sale on Motivation

This is the second of my two part interview with motivation expert James Sale.

In this episode James talks about the 9 fundamental motivations that drive behaviour, and how by understanding those we can get better results from our marketing and sales.

We cover how to identify the major motivating factors for people you’re talking to, how to reflect that when you’re selling to them, and how to adapt your marketing to appeal to the major motivation factors of your ideal clients.

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[Podcast] James Sale on Transitioning from 1-1 to Leveraged Business

James Sale on Transitioning from 1-1 to Leveraged Business

Today’s podcast is the first of a two part interview with motivation expert James Sale.

In this episode James talks about how he made the shift in his business from 1-1 work directly with clients to creating products and licensing his methodology to other consultants and trainers who now carry out the client work for him.

He talks about the need to professionalise your products when focusing on corporates, and how to make the critical mental switch from doing client work you love to creating products and managing others.

If you’re considering moving to a more leveraged business model, James has some great nuggets of wisdom to share that will help you make faster progress and avoid the pitfalls.

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How To Do an Expert Interview to Get High Quality Content Quickly and Easily

Expert Interview

Hey there :)

In last week’s 5 Minute Marketing Tip I showed you how to come up with 100 ideas for content for blog posts, articles, videos and podcasts.

In my follow-up emails to my email subscribers I also shared a few of the best methods for creating content quickly and easily. One of those was the “Expert Interview”.

I got an email back from Kevin who asked for more details on how to do Expert Interviews. And since they’re one of the very best ways to create high value content without needing to do a lot of the work yourself, I thought I’d share the tips on this week’s video.

So watch the video to find out what Expert Interviews are, how to find the right experts to interview and what questions to ask to get the most from them.

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How To Create 100 Ideas For Blog Posts, Emails and Other Content

100 Ideas for Blog Posts and Emails

Hi – welcome to another 5 Minute Marketing Tip Video.

I’m sure I’m not the only person who often finds myself staring at a blank computer screen wondering what on earth I’m going to write in a blog post or email.

If that sometimes (or often) happens to you, here’s a way to quickly come up with 100 great ideas for articles or other forms of content. It’s worked brilliantly well for me.

Find out more in the video.

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Make 2016 Your Best Year Ever By NOT Doing Things

Make 2016 Your Best Year Ever By NOT Doing Things

Hey – happy New Year and welcome to the first 5 Minute Marketing Tip of 2016.

If you’re anything like me then by now your inbox will be overflowing with emails from experts and gurus telling you the world is all going to change in 2016 and giving you a huge list of new things you apparently must do to make this year your best year ever.

I don’t buy it.

For me, the very first thing you need to do to make 2016 your best year ever is to STOP doing things.

I explain why and give you some tips on how in the video.

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Have a Wonderful Holiday Season – and a Brilliant 2016

Merry Christmas

It’s the end of the year and it’s party time round at our house, so no marketing tip this week; just a heartfelt and sincere wish for you to have a wonderful holiday period and a brilliant and prosperous 2016.

Here’s a brief message from me, along with my Christmas Waistcoat…

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How To Motivate People To Refer You More Often

How To Motivate People To Refer You More Often

So, we all know that getting referrals is a great source of new business. If someone is referred to you there’s a bunch of inbuilt trust and credibility that makes it much more likely they’ll become a paying client (and you don’t have to go out hunting for them either!).

The problem is: few of us get enough referrals.

The biggest cause if this, in my experience, is that the people we’d love to refer us are often hesitant to do so. They like us. They trust us. They think we do good work. But there’s something that holds them back, even if you ask them directly.

I explain what it is and how to get over it in this week’s 5 minute marketing tip video…

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Become Seen As An Authority By Mastering A New Media

Become Seen As An Authority By Mastering A New Media

A different approach to becoming seen as an authority this week.

Your status as an authority is based on your audience’s perception of your expertise relative to other experts they know.

So one shortcut to being seen as an authority that we’ve discussed before is to focus on a very tight niche or specialist area where there’s less competition and so it’s easier for you to stand out.

Another approach that works in a similar way is to master a new media. Over the years we’ve seen an acceleration in the pace of new media appearing: from blogs to Facebook, Linkedin and Twitter, to Youtube, Pinterest and Instagram. Today’s hot new media is live video with Hangouts, Periscopes and Blabs.

Each new media brings with it a new audience, and a chance for early adopters of the new media to position themselves as authorities to that new audience. This week’s video explains how.

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