What I love about teaching
I've been working really hard over the last couple of weeks.
I've been thinking really hard over the last couple of weeks.
I'm turning my experience and insights from the last decade or so of writing emails that people find interesting and useful into a course.
And the trickiest part of that is figuring out how to get across those ideas and techniques in ways that people can learn from and actually use day in, day out.
When you're using those techniques in your own business you tend not to think about them. And if someone asks you a question it's usually fairly easy to answer based on something you've done before.
But when you have to explain something in a course you really have to understand it.
Even in the last week or so, the process of writing down my approach to building credibility and trust through email has given me deeper insight into what works and what doesn't – and why.
Sitting down, concentrating for long periods, drawing up models and frameworks and reworking them until they're right is genuinely hard work.
But I also feel great afterwards. Like I've really mastered the topic rather than just being pretty good.
This is one of the big side-benefits of teaching what you know. It forces you to develop a deeper understanding and to be better at your craft.
I don't think it's ever going to be your main motivation for creating a course. That's usually the ability to reach more people, to decouple your time from your income and to build an asset that's not purely dependent on you.
But it's a really nice bonus. And it's a benefit you get as you create the course not just afterwards after you've sold it.
And hopefully you'll see the benefit of it too in my upcoming emails :)
Ian Brodie teaches consultants, coaches and other professionals to attract and win the clients they need using Value-Based Marketing - an approach to marketing based around delivering value, demonstrating your capabilities and earning trust through your marketing.