Posted 15th February 2020.
The best way to win high-value corporate clients is with Value-Based Marketing
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Top of the list of dreams for many small firms and solo professionals is to win lucrative work with big corporate clients.
A few decent projects can keep your business very healthy for a long time.
The trouble is, those lucrative corporate contracts can be very tricky to land. And at the risk of administering a pretty severe slap around the face: the reality is that most of the common marketing techniques you might have been recommended or might even have used just don’t work all that well for winning corporate clients.
You see, although things are changing over time, right now, senior decision-makers in corporates don’t spend much of their time searching for things online or using social media.
Click here for the strategies that *do* work to win Corporate Clients »