Posted 14th June 2017.
If you've worked in a service business for any length of time you'll know the power that customer testimonials can have in shaping buyer decisions. Especially when the service is expensive, intangible and new to the buyer.
As eConsultancy showed recently, 61% of customers read online reviews before making a purchase decision and that results in an average sales uplift of 18% if you use reviews on your site.
And as I showed in my recent article on how to get star ratings to appear in the Google search results, having those reviews visible in the search listings can give you a significant boost in clicks to your site too.
So if that's the case, how come most of us don't use customer reviews and testimonials all that often on our sites?
The truth is that despite knowing how valuable reviews and testimonials can be, most of us don't have anywhere near as many really strong ones as we'd like.
In this article, I'm going to show you how to get more customer reviews and testimonials by following a few simple steps. So let's get going…
Click here to find out how to get more customer reviews and testimonials »