I interviewed Meghan Telpner for an upcoming Course Builders TV video a couple of days ago.

During the interview, Meghan said something I've heard again and again from my interviewees so I wanted to share it and emphasise it.

“Less is more”.

Or often “more is not more”.

Everyone I've interviewed has talked about providing great value for their course buyers. Of overdelivering.

But they've also stressed that value and overdelivering doesn't just mean piling more and more content into your course.

It's really easy to fall into the trap of thinking you need to add more and more stuff into your course, hoping that will make it better and better.

More content doesn't necessarily lead to better results for your buyers. But it certainly leads to them needing to spend more time on the course.

And if you think about it, time is our scarcest resource.

So by adding more content to your course you're actually making it more “expensive” in terms of the time someone needs to put in to get through it.

They may not see that cost up front. But they'll certainly feel it as they go through the course. And it may well cause them to drop out or fail to get the results they're looking for because it's just too much hard work.

Remember, if people wanted more and more information about a topic they could just hop onto YouTube and get as much as they wanted.

What most people want from a course they buy is different. They want a fast-track to results.

They want you to have done the work of sorting through all the content you could include and narrowing down to only the essentials they need to get the results they're looking for.

The less time they have to spend learning, the higher their ROI. And the faster their payback.

And, of course, more content means more work for you too. There's many a course that has failed to see the light of day because the course creator just kept adding more and more and more…

So I know your natural tendency is to want to give more and more to your buyers.

But think twice before translating that into piling more content into your course.

Is that actually better for them? Are you doing it just to try to boost your confidence?

Or is there something else you can do to help them get better results without having to invest more time?

Thinking that through will make sure your course works better for both them and you.