Ian Brodie

Ian Brodie is the best-selling author of Email Persuasion and creator of Unsnooze Your Inbox - *the* guide to crafting engaging emails and newsletters that captivate your audience, build authority and generate more sales.


Thanks for signing up for Unsnooze Your Inbox: The Course

Posted on 23rd August 2023.

Thanks for signing up!

Thanks so much for signing up for Unsnooze Your Inbox: The Course.

We're starting the course on Monday September 4th with the first batch of videos.

Before then I have one quick favour to ask - you'll find out what it is in the email I've just sent you :)

Speak soon!

Ian Brodie


About Ian

Posted on 31st May 2023.

About Ian

So I should probably say right from the start that I really dislike long, self-promotional "about me" pages that waffle on about how great the person is or how they started from nothing to become a zillionaire and if you just pay them a bunch of money you can do the same.

But it might help a bit to tell you a bit more about me and what you can expect from me on this site.

Firstly, the important stuff. The kind of stuff that friends know:

I'm 56 years old. I live in Cheshire in the North of England. I'm married to the wonderful Kathy, and we have two children – Chris & Robs.

I also suffer from being a supporter of Newcastle United (update: not so much suffering this season!)

I've been a consultant since 1994. Before that, I had a proper job doing some techie R&D type stuff. But pretty much from the moment I started consulting and working with clients to help them improve their businesses, I knew this was what I wanted to do.

As I progressed in consulting I had to learn how to market and sell. Something which I was far from a natural at and really struggled with early on.

But thanks to some great mentors, some hard work, and a lot of trial and error I learnt what it takes for someone who isn't an extrovert and who doesn't feel comfortable “selling” to be successful at winning clients.

And in particular, I've focused more and more on
Email Marketing.

Over the years I've found that the very best way for someone who's an expert at what they do to win clients is to
send valuable, interesting emails week in, week out that cement your credibility and build a personal relationship with your subscribers while helping them succeed.

It's simple.

You don't need to master fancy technologies, become a super slick salesperson or spend all your time posting on social media.

You can spend most of your time running your business, working with clients, or - god forbid - having a life.

I wrote "the book" about email marketing and newsletters a few years ago: Email Persuasion.

It quickly became a best-seller in multiple countries and has over 200 five star reviews worldwide.

More importantly it's helped countless professionals and business owners to succeed with email.

Nowadays I teach simple strategies for email and newsletters via my Unsnooze Your Inbox newsletter.

You'll learn simple techniques that anyone can implement to come up with great ideas, write engaging fun emails your readers will find hugely valuable and then turn those engaged subscribers into paying clients.

If you sign up you'll also get my "Double Espresso" Welcome Email Template which you can use to "wow" your new subscribers with your very first email to instantly build your credibility and make sure they tune in to your next emails.

The official Stuff

I need to put some official admin stuff somewhere too, so I thought here was as good as anywhere :)

Here's my official business name and details:

Learningcloud Limited
29 Dean Road
United Kingdom

Tel: 01625 326 989

Learningcloud Limited: Registered No: 06372487.

VAT Registration No: 922 3892 18

And that's a wrap!

Ian Brodie


Thanks for signing up for Unsnooze Your Inbox

Posted on 30th May 2023.

Thanks for signing up!

Thanks so much for signing up to get my regular Unsnooze Your Inbox newsletter and the fancy schmancy Double Espresso Welcome Email template.

Our magic elves are working hard in the background to set up your access and an email with a link to download the Double Espresso Welcome Email template and guide should be with you shortly :)

When the email arrives I'm going to suggest you open it straight away and take action to implement the template straight away too.

Don't file it away aiming to come back later - chances are you never will.

And the Double Espresso template really does work. It'll only take you a few minutes to tweak your current setup and you'll get much better results.

Next, you'll start getting my regular Unsnooze Your Inbox newsletters.

These come from Substack, rather than me directly, so you might want to check for them in your promotions tab or spam folder and drag them to your primary inbox to make sure you get them.

Each Unsnooze newsletter will give you a really quick tip on creating more effective newsletters and emails that work to engage your audience, build authority and generate more sales.

I hope you'll enjoy them and find them useful.

Well...if the magic elves have done their job you should have your email with the Double Espresso Welcome template by now.

So take a deep breath and head over to your inbox...

And I'll see you soon.

Ian Brodie
PS if you want to get better results from your emails and newsletters even faster, then you might want to consider my brand new Unsnooze Your Inbox course on Creating Effective and Engaging Emails and Newsletters.
The course is completely new (but based on my 9.8/10 rated cohort course on Persuasive Email Writing). The very first run of the course starts on Monday September 4th. And if you sign up by midnight UK time on Sunday 3rd Sept you can get it for a massive 50% discount.
The course will show you exactly how to create a powerful email newsletter that builds authority, generates trust and wins clients.


Here’s Your Email Topic Toolkit

Posted on 21st May 2023.

Here's your Email Topic ToolKit

You can download your Email Topic Toolkit below. It'll show you how to generate an endless supply of brilliant topics for emails and newsletters (and blog posts and social too) - instantly banishing "blank page" syndrome!

You can download the toolkit by clicking on the image or link below.

And if you want to get better results from your emails and newsletters even faster, then you might want to sign up for my Monthly Email Template Packs.

Every month I create a new template pack with themes and frameworks that allow you to put your own ideas, insights and examples into an effective structure that your readers will find engaging and will naturally lead to a call to action.

The templates make it incredibly quick and easy to write powerful newsletters and valuable content emails that get results.

To find out more and see exactly what you'll be getting, click the button below...