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Ian Brodie

Ian Brodie

Ian Brodie teaches consultants, coaches and other professionals to attract and win the clients they need using "Value-Based Marketing" - an approach to marketing based around delivering value, demonstrating your capabilities and earning trust through your marketing.


LATEST POSTS

The Remote Working Recovery Plan for Freelance Consultants, Coaches and Trainers 27th March 2020

The Best Way To Market To Corporate Clients 15th February 2020

How to Get More Leads and Contacts

A steady stream of new leads and contacts with potential clients is the lifeblood of any growing business.

In the collection of articles below you'll find some of the most practical guides available to making that vital first contact with potential clients both online and offline; and on how to get the relationship off on the right foot.

target-clientsYour first step is to figure out where to focus.

That means finding your ideal niche and building deep understanding of your ideal clients.

Once you know who you're targeting and you understand what they care about and what will get their attention, you need to select the best marketing approaches to make that first contact.

That might involve attracting clients to your website or use paid advertising to get them on board. Or it might be that you approach them directly through networking or cold emailing.

marketing-menuMy guide to which approaches work best in which situations is here: The Marketing Menu.

One of the most powerful strategies to boost any lead generation approach is to use a lead magnet. A lead magnet is a free report, video, audio, template or any other useful tool that your ideal clients with the problems you solve would want.

By offering a lead magnet you're allowing your ideal clients to “hold up their hands” to say they're interested. And you're giving them Value In Advance of working with you: raising your credibility and building trust.

You can find a guide to creating the right lead magnet here.

Here are some specific articles on what I've found to be the most effective lead generation strategies for consultants, coaches and other professionals:

“Offline” Lead Generation

Online Lead Generation

Finally, More Leads Than You Think shows you how a simple mindset change can help you generate a whole lot more leads.


Speak soon!

ian-dash

Ian Brodie

Ian Brodie

https://www.ianbrodie.com

Ian Brodie teaches consultants, coaches and other professionals to attract and win the clients they need using "Value-Based Marketing" - an approach to marketing based around delivering value, demonstrating your capabilities and earning trust through your marketing.

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