Back in September 2009 I published an edition of my newsletter focused on Lead Nurturing: how you progress an initial client relationship over time to a point where you're actually doing business together.
Lead nurturing is critical for professionals: at the point at which we initially meet clients very few of them need our services right now. But almost all of them will need our type of service in the next few years. To be the one they remember and choose at that point, we need to nurture our relationships with those potential clients over time.
The article gives a number of hints and tips to enable you to do that relationship-building better, and with more clients.
The newsletter also includes a short article on the importance of doing and learning from “win reviews” rather than the traditional “loss reviews”.
You can read the articles in the archive by clicking here.