Authority Marketing Podcast

Authority Marketing Interview: John Seddon

John SeddonJohn Seddon is a global authority on systems thinking in service organisations.

Often controversial, always outspoken – John has been championing systems thinking for nearly three decades. He’s a fierce critic of piecemeal government reform and top down target setting and often clashes with what he calls the “toolhead” proponents of Lean.

He’s not everyone’s cup of tea – he even has “hate” websites dedicated to criticising him. But he’s built his reputation and authority to the level where, certainly in the UK, if you want to take a systems thinking approach to transforming your service organisation, John is almost always the first person you’ll call.

In this podcast John talks about how (almost accidentally) he got started in the field of systems thinking. How he built his expertise and his reputation. Some of the branding mistakes he made along the way. And his advice for consultants and other professionals wanting to take the authority route to building their business.

Subscribe to the Authority Marketting PodcastClick here to subscribe to the Authority Marketing podcasts in iTunes.

To find out more about John, his business Vanguard Consulting, and to get hold of resources on systems thinking, you can just google “John Seddon” or head straight to:



Ian Brodie teaches consultants, coaches and other professionals to attract and win their ideal clients using simple, practical marketing strategies.
You may also like
Authority Marketing Interview: Robert Craven
Authority Marketing Interview: Tom Searcy

Leave Your Comment

Your Comment*

Your Name*
Your Webpage


Get The 21 Word Email That Can Get You More Clients

Enter your name and email for free access to my client-winning email template and regular tips via email