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It really is your fault

Introduction

Ian Brodie

Ian Brodie

Ian Brodie is the best-selling author of Email Persuasion and the creator of Unsnooze Your Inbox - *the* guide to crafting engaging emails and newsletters that captivate your audience, build authority and generate more sales.


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It really is your fault

“It's not your fault”.

I'm sure you've heard that before. Usually by someone trying to sell you something.

“It's not your fault. They've been keeping secrets from you”.

“It's not your fault. You've been lied to by the gurus”.

“It's not your fault. You just need to know this amazing new method”.

And of course, if you just buy their products, you'll learn those elusive secrets. Discover what the gurus really know. Suddenly you'll be on the road to riches.

It's a well worn and rather cynical marketing method.

But ultimately, I think it does more harm than good.

Because by playing into our desire not to take the blame it dis-empowers us from taking responsibility for our own success.

Study after study has shown that people with a high internal locus of control, who believe they have control over their own destiny, do better in life.

It's true with your marketing too. If your marketing isn't working, if you're not winning enough clients you can choose to blame the economy or tougher competition, or the internet or whatever.

Or you can choose to shoulder the responsibility. Decide to do something about it. Learn a better way of marketing. Put the stuff you already know into practise more often.

Only one of those two methods is going to result in more clients (hint: it isn't blaming the economy ;)

At the end of the day, we have to accept that if we're not getting the results we want in any area of our business or life, it IS our fault.

Or perhaps to phrase it better: it doesn't matter whose fault it is. What matters is for use to take accountability for fixing it. 

It's the only way things will change.

    Ian Brodie

    Ian Brodie

    https://www.ianbrodie.com

    Ian Brodie is the best-selling author of Email Persuasion and the creator of Unsnooze Your Inbox - *the* guide to crafting engaging emails and newsletters that captivate your audience, build authority and generate more sales.

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