I said last time that one way to get your potential customers excited at the prospect of buying your course is if it's delivered by someone who gets them to think “Wow! I'd really like to learn from them”.

You don't have to be famous to get this wow effect. You don't even need to have built up a relationship with them for years like the example of Steve Folland I shared last time.

What matters is that they believe you have unique insights that will help them, and they feel they know you and like you.

A great way to do that is to consistently add value over time in emails like this or a podcast show like Steve's.

But you can accelerate the process too.

You have to draw a balance between adding lots of value and building a relationship fast with the people who are ready, and overwhelming the people who aren't. But thanks to a bit of tech cleverness it's all doable.

For example, on the “thank you” page people get to after they sign up for your emails you can offer them a one-click signup for an upcoming webinar or a series of videos.

In that webinar or video series they can see and hear you which accelerates your relationship. And if you pack it with some of your best and most surprising insights it'll build your credibility fast too.

And since they have to click a button to sign up for it, only the people who are ready will get it and you won't overwhelm the people who aren't.

You can do the same with your early emails after someone signs up.

I always send more frequent emails after someone has just signed up under the logic that the reason they signed up was because they're actively interested right now. So it's unlikely you'll be overwhelming them.

But you can take it one step further. If you have a lot of ideas to share in one area, put a link at the bottom of the email which they can click to get more content. And ideally make that content video based so they can see and hear you to build your relationship faster (though a comprehensive article can work too).

Just to clarify: I'm not saying the only thing in your email is the link.

I'm saying put in a great tip or idea like normal (for your typical subscriber) and then have a link to bonus content for those that are especially interested.

Again, it means that those who aren't ready right now don't get overwhelmed, but those who are ready can get more and build a relationship with you faster.

That way you can become that “wow person” in weeks or even days (for some of your subscribers) rather than months or years.