We focus a lot on strategies, tools and techniques in marketing. But sometimes what makes the biggest difference is not the details, it's your mindset.
On this page I've collected together some of my best writing on the best ways of thinking about marketing and selling. They range from simple “hacks” to help you overcome roadblocks, to fundamental ways of thinking about clients and how to approach them that will make a huge difference to your success at marketing.
In 7 Mindset Hacks That Will Help You Get More Clients I share 7 simple ways of adjusting the way you think about marketing and sales to a more productive and effective outlook.
Each of these changes is pretty simple, but very powerful.
In 5 Crippling Beliefs That Keep Consultants and Coaches in the Poor House I look at mindset from the opposite angle and highlight 5 mistakes you must eradicate from your thinking if you want to succeed at winning clients on a regular basis.
Hustle, Hustle, Hustle covers a topic many professionals are actually quite bad at. We tend to be very cerebral. We like to think and ponder before doing anything.
But in marketing and sales, the people who are often the most successful are the people who take imperfect actions quickly. The people with the most hustle.
Think Like a Fish is a short story first shared by legendary copywriter Gary Bencivenga. It highlights one of the most import skills anyone who hopes to be successful at marketing or sales needs.
Intent Is More Important Than Technique is one of the philosophies I first learned from Mahan Khalsa, author of Let's Get Real or Let's Not Play, a wonderful book on the techniques and the mindset for selling consulting services. It's served me well over the years and this anecdote shares an experience I had that brought its power home to me.
Break Your Scarcity Mindset shows you how to get rid of an all-too-common way of thinking about clients that can damage your attempts to build relationships with them.
And finally, Are You a Shining Light? makes a point that's very important to me. The need to stand for something. To have the courage to say what you believe in.
Each of these articles is a short 2-5 minute read. Yet each one can make a big difference to how you approach marketing and the success you get with it. So don't just read them: study them.