How To Really Win Clients With Email Marketing
The Email Persuasion Power Tips for Consultants, Coaches and Other Professionals
I’m sure you’ve heard many times about the power of email marketing. How “the money’s in the list”.
And it makes sense too – in theory. Marketing high value services is all about relationship building. No one buys consulting, legal, accountancy or training services after their very first contact. You need to build credibility and trust over time.
Email marketing gives you the chance to build that credibility and trust “en masse”. And without burning expensive face to face contact time.
So if email marketing holds so much promise – how come so few professionals do it well?
The problem is three-fold.
- Firstly, for many professionals – email marketing seems technically complex. Full of jargon and seeming to need all sorts of geeky skills to get right.
- Secondly, all the common examples and training courses on email marketing are focused on selling products via email – not high value services. They’re all about sell, sell, sell – which just doesn’t work for professionals.
- Finally, most people don’t have an overall strategy for email marketing. They’re given the pieces of the jigsaw but not the picture showing how it all fits together.
But armed with these three elements: an overall strategy, techniques that work for high value services and demystified technology, you can make email marketing work for you.
And that’s what you’ll get in my free Email Persuasion Power Tips series.
I’ll show you what email marketing approaches work to win clients for high value professional services.
I’ll give you an overall strategy for email marketing that’s focused on building credibility and trust and will position you as the “first port of call” when your potential client needs help.
And I’ll walk you through the technology so that you’ll either be able to do it yourself, or will know what to ask your technology person to do.
Rather appropriately the Power Tips come as daily emails – with the occasional link to a brief video.
The emails are quite long – I don’t hold back on the important details – so you’ll need to set aside a few minutes every day to read them (and more importantly to take action).
To sign up, enter your email address below:
You’ll also get access to my regular client winning tips via email. You should start receiving them after the end of the Email Power Tips course.Best regards,