The best ways to market to corporate clients
How To Get Corporate Clients: The Ultimate Guide for 2021
Introduction to Winning Corporate Clients
The trouble is, those lucrative corporate contracts can be extremely tricky to land.
And while the Linkedin gurus will tell you that 58% of CEOs are on Linkedin, what they won't tell you is that hardly any of them use it actively and their profile is usually managed by their PA.
Corporate buyers don't go out to networking events like smaller businesses do.
And their emails and calls are usually screened by assistants trained to keep new suppliers at bay.
Of course, it’s not that these popular tactics don't work at all. You can still raise visibility with more junior people through social media and your website – and that helps in the long run.
Or you might bump into a CEO at an event. And the odd cold email you send might get through to someone senior.
But these tactics don't work anywhere near as well as they do for smaller business clients. And they don't work anywhere near well enough to make them reliable front line options to base your strategy around.
So what's the best way to market to corporate clients?
Critical Success Factors for Winning Corporate Clients
Learn the three critical success factors that make a huge difference when it comes to winning corporate clients:
Learn more about the Critical Success Factors for Winning Corporate Clients
How to Target Corporate Clients and Individuals
Learn which organisations to target for maximum impact - and who to focus on within each corporate client:
Learn more about How to Target Corporate Clients
Follow-Up Strategies for Corporate Clients
Learn how to follow up while adding value to build your relationship with corporate clients and get into pole position for when they're ready to buy:
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Resources for Winning Corporate Clients
A guide to the best books and other resources for understanding and mastering the art of winning corporate clients.
Learn more about Resources for Winning Corporate Clients
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