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Ian Brodie

Ian Brodie

Ian Brodie teaches consultants, coaches and other professionals to attract and win the clients they need using "Value-Based Marketing" - an approach to marketing based around delivering value, demonstrating your capabilities and earning trust through your marketing.


LATEST POSTS

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How to Build Authority, Credibility and Trust

authority-thermometerSo you've made that vital first contact with a potential client.

Maybe they've come to your website and signed up for regular emails from you. Or maybe you did a presentation or met them at a nextworking event.

Chances are that when you first meet them they're not ready to buy yet.

Maybe the timing's not right: they don't quite fully feel the urgency or the scale of their problem yet.

Or maybe you need to build more credibility and trust before they see you as the perfect person to work with.

Either way, you're going to have to nurture your relationship with them to grow that credibility and trust, keep top of mind, and position yourself as the authoritative expert they'll pick up the phone to call when they're ready to buy.

The collection of articles below will show you how to build authority in your marketplace and nurture relationships with potential clients to be in pole position when the time is right.


Speak soon!

ian-dash

Ian Brodie

Ian Brodie

https://www.ianbrodie.com

Ian Brodie teaches consultants, coaches and other professionals to attract and win the clients they need using "Value-Based Marketing" - an approach to marketing based around delivering value, demonstrating your capabilities and earning trust through your marketing.

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