Let's face it: professionals hate selling.
Consultants like me hate selling. Architects and surveyors hate selling. Accountants hate selling. And lawyers: lawyers really hate selling.
And we don't just hate the act of selling. Many of us hate the entire concept of selling. We feel it's beneath us. It's demeaning. We're experts in our field – we shouldn't need to sell.
Most professional firms can't even bring themselves to call it selling. It's business development or client relations. Not selling.
If you, or others in your firm ever get these feelings, then this article from my old Outside In Newsletter is for you:
The lead article focus in-depth on Sales Aversion – the peculiar dislike we professionals have of selling. We look at it's cause and most importantly, how it can be cured.
There's also a Quick Tip on LinkedIn Profiles (a really powerful, yet simple to implement change to your profile that has a huge impact on how you're percieved).