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Ian Brodie

Ian Brodie

Ian Brodie teaches consultants, coaches and other professionals to attract and win the clients they need using "Value-Based Marketing" - an approach to marketing based around delivering value, demonstrating your capabilities and earning trust through your marketing.


LATEST POSTS

The Remote Working Recovery Plan for Freelance Consultants, Coaches and Trainers 27th March 2020

The Best Way To Market To Corporate Clients 15th February 2020

Why I Switched To Active Campaign for Email Marketing

The big “Active Campaign vs Infusionsoft” and “Active Campaign vs Ontraport” debates!

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I often get asked “which system do you recommend for email marketing?”.

I used to have a really complicated answer depending on the circumstances of the person asking where I'd suggest Aweber, Mailchimp or Getresponse first, then an upgrade to Infusionsoft or Ontraport when they get more advanced.

But now I just recommend Active Campaign to pretty much everyone. Here's why…

Just as background, it's worth knowing that I've been an active user of Aweber, Infusionsoft, Mailchimp, Ontraport and GetResponse for years in the past and know the systems well. I've also tested out iContact and Constant Contact. So this is a pretty informed recommendation.

So why do I recommend Active Campaign over other systems?

Well firstly, it's powerful. It's got all the advanced tagging, sequences, tracking and segmentation features of Infusionsoft and Ontraport at a fraction of the price. In fact, the automation is in some ways better with Active Campaign because it's got built in Zapier integration which allows you to hook it up to literally hundreds of other tools from CRM systems to bookkeeping systems to survey tools, helpdesks and e-commerce.

Secondly, it's simple. One of the big problems with systems like Infusionsoft is that frankly they're badly designed from a usability perspective. Many people who buy Infusionsoft find they hardly use any of the advanced features because they just can't figure out how. Or they have to hire someone to run it for them.

Of course, it's not trivial to use Active Campaign. But it's a lot easier than the other advanced systems.

Thirdly, they have great live technical support. One of the frustrating things I found with both Infusionsoft and Ontraport was that if I found a problem with the system (and believe me, I found many) or I had a question about how to do something then it was very difficult to get a sensible answer out of their first line support.

In my last year with Ontraport, I became increasingly frustrated at the to-and-fro I got whenever I found a problem. Usually their first line support either misunderstand what I meant me or wrongly claimed it wasn't a problem so I had to repeatedly raise the same issue. With Active Campaign they have technical experts manning their live chat who've been able to address almost every question I've had straight away.

Fourthly it's great value. Infusionsoft and Ontraport typically cost around $299 per month (with a $1,999 startup fee in the case of Infusionsoft) and they restrict the number of emails you can send per month before paying “overage” fees: 25,000 for Infusionsoft, 100,000 for Ontraport. Those numbers sound big, but if you have 5,000 contacts then it's only 5 emails per month on Infusionsoft: far fewer than you need to send for effective email marketing.

Active Campaign's pricing starts at $9 per month on the Lite plan for 500 contacts with unlimited emails. It's $45 per month for up to 5,000 contacts with unlimited emails vs Infusionsoft's $299 for 5,000 contacts with 25,000 emails.

The pricing means it's scalable too. If you're just starting out with email marketing it doesn't make sense to go for Infusionsoft or Ontraport as they're too big for your needs, will just confuse you, and cost quite a bit per month. With Active Campaign you can start small but use the same system as you get bigger without having to transition to a new one when you begin to need more advanced features.

And although they won't thank me for saying this, I believe that most people just need the Lite plan rather their more expensive Small Business or Enterprise plans. It gives you all the marketing automation you need.

Of course, it's not perfect. It doesn't have the built-in e-commerce/shopping cart features of Infusionsoft or Ontraport. For me that's not an issue as I do all my e-commerce via my membership platform Membermouse and I got Active Campaign to integrate with that quite easily via Zapier. It's also integrated with e-commerce systems like Woocommerce, Shopify, Etsy and Magento.

It's also currently transitioning from basing everything around “lists” like Aweber and Mailchimp and moving to being based around tags and sequences like Infusionsoft and Ontraport. So some of the ways things work are a little idiosyncratic right now. But those things are being worked on. They just released a new email designer (which works way better than the Infusionsoft or Ontraport ones) and a new drag and drop automation builder.

So overall, my recommendation to pretty much everyone looking to start with email marketing or transition to a system with more advanced automation is to try out Active Campaign.

It’s the system I use daily to run my business.

You can get a 14-day free trial through my affiliate link here:

Active Campaign Free Trial

Ian Brodie

Ian Brodie

https://www.ianbrodie.com

Ian Brodie teaches consultants, coaches and other professionals to attract and win the clients they need using "Value-Based Marketing" - an approach to marketing based around delivering value, demonstrating your capabilities and earning trust through your marketing.

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