Probably the most frustrating feeling in the world is being the “best-kept secret” in your field.
Knowing you have so much to offer clients, but rarely getting the chance to show it.
Being a true expert in your field, but not being recognised for it.
I know how it feels, because that was me after I quit the world of big consulting firms to set up on my own.
Sometimes it felt like I was banging my head against a brick wall. All the experience and expertise I had, but simply because I wasn't working for a big name firm anymore I was seen as just another consultant. Someone to beat down on price (or mostly to just not speak to in the first place).
What was even worse was when people I was sure had nowhere near my level of skill won the client instead of me, simply because they seemed to know the right things to say or seemed to be in the right place at the right time.
Fast forward a few years and thanks to a lot of trial and error, a couple of lucky discoveries, and some expert support from the right mentors and I was doing really well. My marketing was bringing in new clients regularly and I'd broken out of the “feast or famine” cycle that hampers so many businesses.
But I hadn't forgotten the pain and frustration of being the “best-kept secret” early on.
More importantly, I decided to do something about it. To figure out how to shortcut that whole process so that real experts could get the visibility and win the clients they deserved without having to spend 24 hours a day doing marketing, networking or schmoozing. Or years trying to write a book only to find it makes no difference if you're not already well-known.
And I wanted to do it without resorting to the “get rich quick” tactics most marketing these days seems to revolve around.
In the last few years, I've interviewed dozens of Authorities to understand how they “made it”. And I've tested out strategies, tools and techniques to see which ones really work and can be done by busy professionals who want to spend most of their time focused on their clients, not on become marketing geniuses or super slick sales professionals.
The results are what I call the Authority Breakthrough. A set of simple but immensely powerful strategies for becoming seen as a leading expert in your field.
They work. And they work fast.
You can discover those strategies *completely free* by signing up for my 5 Day Authority Challenge.
It's free, and it's some of the most powerful training you can get on how to become seen as an authority in your field and win more high-paying clients as a result. Every day you'll get a short training video along with exercises that will build up to create your Roadmap for becoming seen as an authority.
You can sign up for the challenge by clicking the button below.
Start Your 5 Day Authority Challenge Here »
Why am I giving away these techniques free?
One reason is altruistic. Since going solo I've been staggered as just how much talent there is hidden away in small businesses and sole practitioners. But instead of winning the clients they deserve they lose out time and time again to bigger, more well-known firms who are seen as a safer option.
I've made it my mission to reverse that. To help small businesses and sole practitioners beat their bigger rivals by becoming known as Authorities. By getting their real expertise visible.
The second reason is, frankly, selfish.
I know that by sharing these ideas, some of the individuals and businesses who start using them and start getting results will want to work with me personally or buy one of my training programs to help them get even better results faster.
So I invite you to “steal” my best ideas and learn from my experience by joining the 5 Day Authority Challenge.
Start Your 5 Day Authority Challenge Here »
On a personal note, I'm married to the wonderful Kathy, and we have two children – Chris & Robs.
I also suffer from being a supporter of Newcastle United – so not surprisingly my mood varies significantly depending on how horrifically they have been playing or which dodgy billionaire has decided to buy us this month.
Thankfully, we did pretty well last season. Here's a cheery panorama photo of me my brother took at St James' Park just after we scored the goal that got us promoted back to the Premier League as Championship winners :)
I hope the tips and ideas on this site make you as happy with your marketing as I am in that photo!
What others say about Ian
One of the Top 50 Global Thought Leaders in Marketing and Sales
Top Sales World Magazine
A smart man and rainmaking expert
Ford Harding, author of Rainmaking and Creating Rainmakers
Ian’s low-key, self-effacing style belies some deep content mastery
Charles H Green, author of Trust Based Selling and co-author of The Trusted Advisor
When are you going to get off that computer and start tidying your office?
Kathy Brodie, long-suffering wife.
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And finally, here's my Author Profile on Google