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Training

Training Seminars and WorkshopsI deliver tailored workshops and seminars designed to enhance marketing and business development skills for professionals.

The need for lawyers, consultants, architects, accountants and other professionals to be effective at winning new business is more critical today than it’s ever been.

Yet most professionals feel uncomfortable marketing and selling their services. And in truth, most clients don’t like being “sold to”.

Senior professionals need to develop the mindset and skills to actively pursue and win new work: from generating initial leads to effectively developing and nurturing opportunities with clients to presenting solutions and closing. But they need to do it in a way that wins their client’s trust and confidence – not one that makes them feel manipulated and “sold to”.

For in-house training I tailor the course to the specific needs of the client. Typical areas covered include:

  • Introduction to selling for professionals
  • Generating high quality leads (e.g. through networking, seminars, online, etc.)
  • Lead Nurturing
  • Consultative Selling for professionals
  • Executive Relationship Building
  • Client Relationship Management/Key Account Management
  • Generating referrals and extension work from existing clients
  • Using social media (Linkedin, Twitter, Facebook, etc.) to win clients

I also deliver a small number of courses on an open basis (available to the general public).

Feedback from recent events:

“An inspirational and thought provoking exercise showing an understanding of selling professional services.” Christine Oxenburgh, Gorvins Solicitors

“Great workshop, very practical…..gave me lots of hints and tips about marketing as a consultant” Sarah Goulbourne, Independent Consultant

“Excellent! Some really useful and practical material presented in a fun and engaging way.” Christine Irwin, Design to Change

“Superb, very educational, real value added to my personal knowledge and understanding of marketing issues ….and all delivered with real passion and enthusiam.” Steven Magraw, Stanian Consulting

“Excellent presentation. Given the nature of my activity I have struggled with the definition of ‘what I do’ ever since moving in to consultancy some 3 years ago. This has brought me more clarity than anything else.” Andy Gibbins, AGP Consulting

“The workshop was very informative. Ian clearly possesses a wealth of knowledge in this area and demonstrated a friendly style that got the main issues across very well and allowed an amount of audience participation.” Adrian Botham, Servispart Consulting

“Very informative. it gives you valuable tools to make the best use of your time and energy with prospective clients.” Andy Curwen, Gorvins Solicitors

“Entertaining, informative and I picked up some useful pointers that I cannot wait to implement on Monday morning.” Paul Johnson, MPP Global

“Ian is a master of selling, a truly remarkable insight into the mindset of buyers.” Justin Gregson, RBS

“The course was enjoyable, interesting and I felt I learnt something!” Karen Witter, DBF Solictors

“Ian is clearly a practiced expert in the techniques that he teaches. Going over questioning styles was invaluable.” Nick Lapham, Quickstart Global

“I found the course very interesting and informative. It helped me to consider how to structure and plan business development meetings and gave me confidence to utilise the techniques introduced.” Carol Middleton, Latitude 53 Surveyors

“I found the course very valuable and useful – lots of practical tools and tips I can use immediately.” Ann Page, Beyond the Brief

If you think you or your firm may benefit from similar training seminars or workshops – either the ones listed or a specially tailored course, then why not contact me for an informal discussion.

There’s no commitment, and I won’t try to push you into a sale – we’ll just discuss your situation to see if working together might be a good fit.

You can call me on 0161 408 0984 or my mobile 07866 549 984.

Alternatively, you can use the contact form below.

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