Posts tagged as:

value

Beating your #1 Competitor – the Status Quo

22 February 2008

No, not the band, of course.
If you’ve read any of Stephan Schiffman’s Sales Training books you’ll know he believes the number one competitor of any sales person to be “The Status Quo”. In other words, rather than going with you or a competitor, the customer decides to do nothing. Either not buy, or stick with [...]

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Drifting away from your core sales positioning

19 December 2007

I was recently given a clear reminder of how easy it can be to drift away from your core sales positioning – and how dangerous that can be.
For more years than I care to remember I’ve positioned the value of my consulting services and expertise as being able to practically implement new ideas and solutions [...]

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