Posts tagged as:

trust

Carnival of Trust for February 2009

3 February 2009

Welcome to the February 2009 Edition of the Carnival of Trust. This month sees the publication of the 10th Edelman Global Trust Barometer – and it makes for frightening reading. Across their sample of “informed publics” in 20 countries across the globe, 62% of 25-64 year olds reported that they trust corporations less now than [...]

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Selling is simple, isn’t it?

4 December 2007

Selling is simple. Just like golf is simple and sculpture is simple. You just put the ball in the hole, or chip away all the stone that isn’t your subject. Selling is simple in concept – but difficult in practice. And often, under pressure to deliver our numbers this quarter or in the heat of [...]

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