How Clients Buy 2009: Mandatory Reading for Professional Services Marketers & Business Developers

How Clients Buy 2009Raintoday have just released their latest research report: How Clients Buy 2009. This really is required reading for all marketers and business developers in professional service firms. It looks at buyers’ expectations and forecast spending levels, levels of switching, the top ways clients identify potential providers (and how to be effective at them) and the top methods buyers use to finally decide who to hire.

You can download a research excerpt here. If you subscribe to Raintoday’s regular newsletter, you’ll also see a different excerpt – this time looking at the level of influence websites play in identifying and hiring professional advisors.

In tough economic times, you really can’t afford to be “shooting in the dark” – you need to know what marketing and sales approaches are going to work, and how to get the most from them. This report lays it all bare.

Ian

New Report and Free Trial on RainToday

Rain TodayOne of my favourite and most frequently visited sites is RainToday. It’s a fantastic source of articles, white-papers and research reports, webinars and premium content – all focused on marketing & selling professional services. It features some of the best writers and experts on professional service business development – from Bruce Marcus, Ford Harding and Alan Weiss to in-house gurus John Doerr and Mike Schultz.

They’ve just released a new report on Business Networking for Professionals, including:

  • The golden rule of networking
  • Who to network with and where you can go to find them
  • 3 tips for starting a conversation
  • 6 open-ended questions to get contacts talking and to build a relationship
  • 8 common networking stereotypes to avoid

The best news is that if you sign-up for a free 7-day trial of annual membership you can download the report and all the other available tools and guides for free. RainToday’s promise is that if you’re not satisfied with your membership you can cancel at any time during the free period and not only will you not be billed, you can keep all the content you downloaded during the trial.

Given the high quality of the content and the no-risk guarantee, it’s a pretty irresistable offer in my view.

Ian