Posts tagged as:

persuasion

Understand Your Client’s Beliefs to Learn How to Sell More

3 December 2008

I was listening to an audio version of Dave Lakhani’s book Persuasion today and he made a point which really made me sit up and think.
His point was that when persuading – or in our case when selling – it’s critical to understand the underlying beliefs of the person you are trying to persuade.
People tend [...]

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On Passion

5 June 2008

The importance of passion for salespeople seems to have sparked the imagination of many sales bloggers recently – myself included. Reading the posts reminded me of my all time favourite Winston Churchill quote:
Before you can inspire with emotion, you must be swamped with it yourself. Before you can move their tears, your own must flow. [...]

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