8 October 2009
The latest issue of the Outside In Newsletter for Professional Service Firms focuses on Lead Nurturing: how you progress an initial client relationship over time to a point where you’re actually doing business together.
Lead nurturing is critical for professionals: at the point at which we initially meet clients very few of them need our services [...]
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31 August 2009
This month’s edition of the Outside In Newsletter focuses on how to sell professional services in head-to-head competition with other providers.
Most advice and training on selling professional services focuses on how to get more clients by understanding and exploring their needs to develop solutions and proposals that “hit the spot”.
And that’s as it should [...]
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