Posts tagged as:

outside in

Lead Nurturing – Latest Issue of Outside In Newsletter Published

8 October 2009

The latest issue of the Outside In Newsletter for Professional Service Firms focuses on Lead Nurturing: how you progress an initial client relationship over time to a point where you’re actually doing business together.
Lead nurturing is critical for professionals: at the point at which we initially meet clients very few of them need our services [...]

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Competitive Selling for Professional Service Firms – August Issue of Outside In Newsletter Published

31 August 2009

This month’s edition of the Outside In Newsletter focuses on how to sell professional services in head-to-head competition with other providers.
Most advice and training on selling professional services focuses on how to get more clients by understanding and exploring their needs to develop solutions and proposals that “hit the spot”.
And that’s as it should [...]

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Are You Sales Averse? July Issue of Outside In Newsletter Published

28 July 2009

Let’s face it: professionals hate selling.
Consultants like me hate selling. Architects and surveyors hate selling. Accountants hate selling. And lawyers: lawyers really hate selling.
And we don’t just hate the act of selling. Many of us hate the entire concept of selling. We feel it’s beneath us. It’s demeaning. We’re experts in our field – we [...]

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What to Do When You Need Sales Fast : Issue 1 of the Outside In Newsletter

26 June 2009

I’m proud to announce the launch of the Outside In Newsletter.
It features articles, hints, tips and news to help partners, marketers and business developers in Professional Service Firms to attract more clients and win more new business.
Every month (usually on the 3rd week) I’ll be sending out a new edition featuring a detailed article on [...]

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