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Postscript to Debunking the myths of non-verbal communication

24 January 2008

My post on debunking the myths of non-verbal communication has been picked up by a lot of google searches for “percentage non-verbal communication”, “what % of communication is non-verbal” and the like.
For those who haven’t read the original article, have a look and you’ll find that the often quoted figure of 93% is just pure [...]

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Debunking the myths of non-verbal communication

9 January 2008

93% of communication is non-verbal. Everyone knows that.
I’ve lost track of the number of times I’ve heard this in sales training sessions or read it in books, articles and blogs. Sometimes the stats are qualified further, for example:

“One study at UCLA indicated that up to 93 percent of communication effectiveness is determined by nonverbal cues. [...]

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