8 October 2009
The latest issue of the Outside In Newsletter for Professional Service Firms focuses on Lead Nurturing: how you progress an initial client relationship over time to a point where you’re actually doing business together.
Lead nurturing is critical for professionals: at the point at which we initially meet clients very few of them need our services [...]
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30 April 2009
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In most businesses, between 70-80% of your leads are long term. They’re potential clients who pass all your qualifying criteria – but [...]
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