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front of mind

Staying “Front of Mind” with Referral Partners

10 February 2009

One key feature of selling many professional services and other high value business-to-business products and services is that they are bought relatively rarely.
As I detailed in Three Painful Truths for Salespeople this means that whenever you make a proactive sales outreach to a potential client, the chances are very, very high that at that point [...]

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