It’s really important to think about your competitors when developing strategy and trying to develop a unique differentiated position for your products and services.
But when you’re selling – actually communicating with customers – thinking about your competitors, or even your differentiators, can be a huge mistake.
What customers are primarily interested in, of course, is what [...]
I'm closing off my coaching programme to new clients from Friday 12th March. I have space to take on only 3 more coaching clients before then.
Click here for details on how to apply.
Posts tagged as:
;
Follow Ian on
Connect on
Connect on
Blog updates via 


