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banner blindness

"Banner Blindness" in Real World Sales

19 May 2008

In 1998 researchers Jan Benway and David Lane coined the phrase “banner blindness” for the newly observed phenomenon that web users tended to ignore the colourful, animated banner adverts that had previously been thought to be more likely to be seen.
Over a relatively short period of time, web users had discovered that ad banners tended [...]

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