Comments on: Reducing Switching Costs: A Key Strategy for Accounting and Other “Ongoing Service” Providers http://www.ianbrodie.com/strategy/reducing-switching-costs/ More Clients in Less Time, Even if You Hate Selling Wed, 08 Feb 2012 13:26:29 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Paul Simister http://www.ianbrodie.com/strategy/reducing-switching-costs/comment-page-1/#comment-3679 Paul Simister Fri, 11 Feb 2011 17:07:43 +0000 http://www.ianbrodie.com/?p=2117#comment-3679 It's amazing who you bump into when you're browsing the Internet. I agree with you completely Ian. There is an education exercise to do about how easy it is to switch accountants - it often just requires a letter to the incumbents and a cheque to clear up any debts and get any lien removed from important records. Best practice puts a named person in charge of the switching and set-up process at the new accountants so thee client has someone to contact and chase and there is clear ownership and responsibility. Some firms explain how easy it is to switch accountants on their websites but this is the kind of thing you want new prospective clients to know but for existing clients to remain undiscovered. It’s amazing who you bump into when you’re browsing the Internet.

I agree with you completely Ian. There is an education exercise to do about how easy it is to switch accountants – it often just requires a letter to the incumbents and a cheque to clear up any debts and get any lien removed from important records.

Best practice puts a named person in charge of the switching and set-up process at the new accountants so thee client has someone to contact and chase and there is clear ownership and responsibility.

Some firms explain how easy it is to switch accountants on their websites but this is the kind of thing you want new prospective clients to know but for existing clients to remain undiscovered.

]]> By: Ian Brodie http://www.ianbrodie.com/strategy/reducing-switching-costs/comment-page-1/#comment-2340 Ian Brodie Fri, 06 Aug 2010 16:21:28 +0000 http://www.ianbrodie.com/?p=2117#comment-2340 Lol - that's quite funny Andrew - like you're not allowed to switch without clearance from the powers that be. Rgds Ian Lol – that’s quite funny Andrew – like you’re not allowed to switch without clearance from the powers that be.

Rgds

Ian

]]> By: Andrew http://www.ianbrodie.com/strategy/reducing-switching-costs/comment-page-1/#comment-2339 Andrew Fri, 06 Aug 2010 14:47:01 +0000 http://www.ianbrodie.com/?p=2117#comment-2339 Ian I am sure you know the jokey saying amongst accountants is most people would sooner divorce their spouses than change accountants. We know where the bodies are buried! I have had some success explaining the process - professional clearance etc. Sometimes I have even been asked how one changes accountants as though there was a special body one had to go to or something… Helpful article - thanks Ian

I am sure you know the jokey saying amongst accountants is most people would sooner divorce their spouses than change accountants. We know where the bodies are buried!

I have had some success explaining the process – professional clearance etc. Sometimes I have even been asked how one changes accountants as though there was a special body one had to go to or something…

Helpful article – thanks

]]> By: Lee Duncan - The Double Your Business Coach http://www.ianbrodie.com/strategy/reducing-switching-costs/comment-page-1/#comment-2302 Lee Duncan - The Double Your Business Coach Fri, 30 Jul 2010 10:42:50 +0000 http://www.ianbrodie.com/?p=2117#comment-2302 Ah, silver tongued as usual, Ian. Thanks for that, gone right into their project file :-) Ah, silver tongued as usual, Ian. Thanks for that, gone right into their project file :-)

]]> By: Ian http://www.ianbrodie.com/strategy/reducing-switching-costs/comment-page-1/#comment-2301 Ian Fri, 30 Jul 2010 10:39:16 +0000 http://www.ianbrodie.com/?p=2117#comment-2301 You should indeed. Although rather than saying "moving accountants is as easy as 1 2 3" I'd be temptd to say "moving accountants is normally difficult and painful. But with our 'quickswitch' service it's as easy as 1 2 3. We ...." i.e. imply it's only switching to you that's easy. Cheers, Ian You should indeed. Although rather than saying “moving accountants is as easy as 1 2 3″ I’d be temptd to say “moving accountants is normally difficult and painful. But with our ‘quickswitch’ service it’s as easy as 1 2 3. We ….”

i.e. imply it’s only switching to you that’s easy.

Cheers,

Ian

]]> By: Lee Duncan - The Double Your Business Coach http://www.ianbrodie.com/strategy/reducing-switching-costs/comment-page-1/#comment-2299 Lee Duncan - The Double Your Business Coach Fri, 30 Jul 2010 09:03:42 +0000 http://www.ianbrodie.com/?p=2117#comment-2299 Ian, This is a terrific post - you've got me thinking about one of my clients with this strategy. While we've discussed the idea of some sales copy that presents moving accountants as being as simple as 1-2-3, I haven't actually implemented it with them. Maybe we should try it. Lee Ian,

This is a terrific post – you’ve got me thinking about one of my clients with this strategy. While we’ve discussed the idea of some sales copy that presents moving accountants as being as simple as 1-2-3, I haven’t actually implemented it with them.

Maybe we should try it.

Lee

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