If you’re looking to improve the way you do Marketing or Business Development and ultimately, the sales results you achieve – but don’t know where to start – then a short, fast-paced healthcheck can set you on the right track.
I will work with you and your team to analyse your current performance and aspirations, look at your client base, how you are positioned, what approaches you use in marketing and business development, what you competitors are doing, how you manage current clients and new business opportunities, and the results you achieve.
Depending on the scope of the work and the size of your firm, this can take from 1 to 5 days.
The outputs are an assessment of your marketing and business development practices, a prioritised list of improvement opportunities, a benefits case with rough quantification of the improvements achievable, and a plan for implementing the improvements.
The specific areas covered by the assessment are:
- Your client targeting and focus strategy
- Your value proposition(s) and services offered to target clients
- The channels and marketing tactics you use to reach your target clients
- The messaging you use in each channel
- How you execute each of your lead generation processes (e.g. referral generation, speaking, seminars, direct mail, pay-per-click, etc.)
- How you nurture leads over time to generate sales meetings
- How you handle face-to-face sales meetings
- How you manage key accounts and develop client relationships over time
- How you manage the sales process and keep in control of your pipeline
- The marketing and sales skills and capabilities of your team
- The tools you use to support your marketing and sales approaches
- The business development culture of your firm
Depending on our initial discussions and your particular requirement, I will focus more or less on each specific area.
If you are interested in this service, or feel I may be able to help you with some of the challenges you’re facing, then why not contact me for an informal discussion.
There’s no commitment, and I won’t try to push you into a sale – we’ll just discuss your situation to see if working together might be a good fit.
You can call me on 0161 408 0984 or my mobile 07866 549 984.
Alternatively, you can use the contact form below.
Best Regards,
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