Many professional firms struggle not because they lack the capabilities that clients need, but because they’re not targeting the right clients via the right channels with the right messages about the right offers.
Even within the same sector, different firms have different goals, different clients, different competitors and different capabilities. Each of these has an impact on what the most effective strategies, tactics and approaches will be for that firm.
I will work with you to develop a clear, compelling strategy and action plan which will ensure you and your team are focused in the right areas to achieve your goals.
This will involve:
- Identifying the most profitable clients for you to focus on
- Developing compelling value propositions for these clients and tailoring the services you offer
- Selecting the highest potential channels and marketing tactics to reach your target clients (e.g. referrals, seminars, networking, articles, direct mail, cold calling, pay-per-click, etc.
- Refining the messaging you will use in each channel
- Setting appropriate targets to drive business development activity
- Developing a detailed action plan for execution of the new strategy
Example: for a medium-sized firm facing stagnant sales, I identified new ways of segmenting their customer base and focusing on profitable niches being underserved by the large players. As a result of their flexibility in being able to serve the specific needs of these niches (e.g. being ready to provide a rapid response to “emergency” requests) they were able to grow their sales over 10% in 18 months.
If you are interested in this service, or feel I may be able to help you with some of the challenges you’re facing, then why not contact me for an informal discussion.
There’s no commitment, and I won’t try to push you into a sale – we’ll just discuss your situation to see if working together might be a good fit.
You can call me on 0161 408 0984 or my mobile 07866 549 984.
Alternatively, you can use the contact form below.
Best Regards,
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