http://www.ianbrodie.com/selling/selling-stories-trust-credibility/ More Clients in Less Time, Even if You Hate Selling Wed, 08 Feb 2012 13:26:29 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.ianbrodie.com/selling/selling-stories-trust-credibility/comment-page-1/#comment-2101 Three Painful Truths for Business Developers Wed, 23 Jun 2010 07:38:04 +0000 http://www.lighthousebc.co.uk/blog/articles/selling-with-stories-a-powerful-tool-for-building-trust-and-credibility.html#comment-2101 [...] potential customer really empathises with it. If you’re able to tell it in story form (see Selling with Stories), if you’re able to do something of value for them (such as introduce them to a valuable [...] [...] potential customer really empathises with it. If you’re able to tell it in story form (see Selling with Stories), if you’re able to do something of value for them (such as introduce them to a valuable [...]

]]> http://www.ianbrodie.com/selling/selling-stories-trust-credibility/comment-page-1/#comment-28 How to Run Effective Client Meetings – The KFC Approach | Ian Brodie Fri, 17 Jul 2009 08:23:32 +0000 http://www.lighthousebc.co.uk/blog/articles/selling-with-stories-a-powerful-tool-for-building-trust-and-credibility.html#comment-28 [...] One way to get across your knowledge and experience that doesn’t come across as dull and self-promotional is to use short stories and anecdotes of similar client situations. I go into more details on this in my post on Selling With Stories. [...] [...] One way to get across your knowledge and experience that doesn’t come across as dull and self-promotional is to use short stories and anecdotes of similar client situations. I go into more details on this in my post on Selling With Stories. [...]

]]> http://www.ianbrodie.com/selling/selling-stories-trust-credibility/comment-page-1/#comment-27 Three Painful Truths for Salespeople | Sales Excellence Mon, 15 Dec 2008 08:48:08 +0000 http://www.lighthousebc.co.uk/blog/articles/selling-with-stories-a-powerful-tool-for-building-trust-and-credibility.html#comment-27 [...] potential customer really empathises with it. If you’re able to tell it in story form (see Selling with Stories), if you’re able to do something of value for them (such as introduce them to a valuable [...] [...] potential customer really empathises with it. If you’re able to tell it in story form (see Selling with Stories), if you’re able to do something of value for them (such as introduce them to a valuable [...]

]]> http://www.ianbrodie.com/selling/selling-stories-trust-credibility/comment-page-1/#comment-26 Sales Excellence » Turbo-Charge Your Sales Stories… Fri, 07 Mar 2008 15:52:52 +0000 http://www.lighthousebc.co.uk/blog/articles/selling-with-stories-a-powerful-tool-for-building-trust-and-credibility.html#comment-26 [...] Selling with Stories  proved to be my most popular blog post yet. Not surprising really - it’s a brilliant sales technique - one I almost felt guilty giving away. [...] [...] Selling with Stories  proved to be my most popular blog post yet. Not surprising really – it’s a brilliant sales technique – one I almost felt guilty giving away. [...]

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