Whether you’re a lawyer, an accountant, a consultant or architect: you’ll know that referrals can be your very best source of high value new business.
However, it’s rare that I meet a professional who’s satisfied with the quantity and quality of referrals they’re getting.
While “just asking for more” can be an effective strategy for those who are new to referrals: most professionals need to be a bit more sophisticated if they want to raise their game.
This video tip highlights the importance of understanding what criteria potential referral partners will use before deciding to refer you.
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{ 2 comments… read them below or add one }
Ian,
I enjoyed your video. On the subject of customer referrals, I thought your readers might appreciate this white paper which describes a customer follow-up process which can also generate customer referrals. Below is a direct link to the white paper which bypasses the name and email collection web pages. This link should work until IT decides to change it.
I hope everyone finds it useful.
http://www.frequentfollowups.com/whitepaper.aspx
- Robyn Williams
Hi Ian,
Very useful information to give some thought to. Thank you for taking the time to educate us. I’m looking forward to the next installment. All the best success.
Warm regards,
Wayne