2012 will be a make or break year for many businesses. The economy looks set to remain stagnant at best, and clients are still tightening their belts and putting pressure on their consulting, coaching, training and other professional support. Yes despite this, some firms are getting their best results ever. They’re growing and gathering momentum [...]
Continue reading...Should You Outsource Marketing And Business Development?
A little while ago Lee Frederiksen of Hinge Marketing posed the question “Should you outsource online marketing” on my Rainmaker Network Linkedin Group. I hear a similar but broader question asked frequently: “Should I outsource marketing?” or “can’t I just hire a business development guy to handle it all?”. It’s not surprising really – frustrated [...]
Continue reading...The Truth About Email
“Email is dead” “Everyone’s using social media. No one reads emails these days” “People are sick and tired of more and more email. They’re overwhelmed” Have you heard comments like this recently? Me too. It’s tempting to believe them and focus more on other ways of communicating. Except for my business, email seems to be [...]
Continue reading...Do You Trust Me? Check Out My Results on the Trust Quotient Test…
Ask any senior professional about the books that have had the most influence on them and The Trusted Advisor by David Maister, Charles H Green and Rob Galford is almost certain to be up their near the top of the list. It was a landmark work – explaining why trust needs to be at the [...]
Continue reading...How Much Should I Give Away?
I ran a private webinar over the weekend for my email subscribers where I answered questions on Pain Free Marketing. One of the very best questions was “how much information should I give away in advance of someone working with me to entice them to sign up?” This is one of the questions I hear [...]
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