Free Webinar: Get More Momentum

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2012 will be a make or break year for many businesses. The economy looks set to remain stagnant at best, and clients are still tightening their belts and putting pressure on their consulting, coaching, training and other professional support. Yes despite this, some firms are getting their best results ever. They’re growing and gathering momentum [...]

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Should You Outsource Marketing And Business Development?

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A little while ago Lee Frederiksen of Hinge Marketing posed the question “Should you outsource online marketing” on my Rainmaker Network Linkedin Group. I hear a similar but broader question asked frequently: “Should I outsource marketing?” or “can’t I just hire a business development guy to handle it all?”. It’s not surprising really – frustrated [...]

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The Truth About Email

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“Email is dead” “Everyone’s using social media. No one reads emails these days” “People are sick and tired of more and more email. They’re overwhelmed” Have you heard comments like this recently? Me too. It’s tempting to believe them and focus more on other ways of communicating. Except for my business, email seems to be [...]

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Robert Craven Interview

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Podcast: Play in new window | Download We’re back with another Authority Marketing Podcast interview. This interview with speaker and MD of The Director’s Centre, Robert Craven covers Authority Marketing from two angles. The first is how Robert established himself as an authority in the field of entrepreneurship (the Financial Times recently called Robert “The [...]

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Do You Trust Me? Check Out My Results on the Trust Quotient Test…

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Ask any senior professional about the books that have had the most influence on them and The Trusted Advisor by David Maister, Charles H Green and Rob Galford is almost certain to be up their near the top of the list. It was a landmark work – explaining why trust needs to be at the [...]

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How Much Should I Give Away?

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I ran a private webinar over the weekend for my email subscribers where I answered questions on Pain Free Marketing. One of the very best questions was “how much information should I give away in advance of someone working with me to entice them to sign up?” This is one of the questions I hear [...]

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