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The New Linkedin Profile: What You Need To Do To Optimize Your Profile Today

The profile has been updated again – here’s my latest advice:

The Mindreading Technique for Effective Linkedin profiles »

Late last year I published one of my most popular videos ever: a guide to making an effective Linkedin profile.

Since then Linkedin have updated the format of profiles. Not massive changes: but there are some important things you need to update on your profile to get the most out of it as a client attracting tool.

In the video I take you step-by-step through those changes and how to address them.

If you’ve got any questions on profiles and what you need to do now, drop your questions in the comments and I’ll get back to you as soon as I can.

You might also want to check out my earlier in-depth look at Linkedin profiles:

The Number One Linkedin Mistake And How To Fix It >>

Or help me to help improve more people’s Linkedin profiles by tweeting this link:

Tweet ThisUpdate your Linkedin profile to optimize for the new format Tweet this >>.



Ian Brodie teaches consultants, coaches and other professionals to attract and win their ideal clients using simple, practical marketing strategies.
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  • Brad Forester May 1,2014 at 7:30 pm

    Ian – came back to this video blog you did on LinkedIn. I’m curious to know your thoughts around the new “Projects” section. I’m not sure if it’s wise to include actual “client projects” inside this section. If you went back to your CGY days & put your big “client projects” there, would the clients have a problem with this? I don’t want to cross a line with clients, but really have no other way to establish this type of credibility…thanks for thoughts.

    • Ian Brodie May 13,2014 at 8:20 pm

      Hi Brad – I’ve seen that projects thing used in different ways.

      I think you have to be careful with specifics on client projects. Usually they don’t mind a mention that you’ve worked with them. And if it’s something like an SAP implementation or global transformation project that’s not going to rustle any feathers. but leadership coaching, cost reduction, sometimes even sales or marketing can be something they don’t want others to know they’ve done.

      i’ve seen some people absolutely fill the projects section just so they can spam the keyword algorithm.

      I’ve done something unusual with a project on my profile which I learned from Emer O’Leary of Social Sorted. Check out my profile to see if you can spot it ;)

  • Ray Jul 17,2013 at 12:03 am

    I didn’t mind the endorsements at first, but now it seems to be a game that people play like Candy Crush Saga or Farmville. The actual recommendations seemed more helpful. Thanks for helping us adjust Ian!

    • Ian Brodie Jul 17,2013 at 12:08 am

      Lol. I think literally though, that’s pretty much what it is. Linkedin using gamification to get more signals going out to people and get more people coming back to Linkedin to “play”,

  • Lauren Milligan Jul 9,2013 at 8:17 pm

    Thank you – great video! I’m not crazy about the new LI changes, but it’s nice to have them explained in simple language. I especially don’t like the endorsements! I’m afraid that thoughtful and intelligent testimonials/recommendations will soon disappear, in favor for a one-click endorsement that means absolutely nothing to anyone. That will be a shame.

    • Ian Brodie Jul 9,2013 at 9:12 pm

      I think it is a shame indeed Lauren. Real recommendations are almost hidden now and you can’t move them up your profile.

      But you’ve got to “play the cards you’re dealt” and make the most of endorsements.


      – Ian

  • Eilidh Milnes Jul 7,2013 at 8:15 am

    Thanks Ian. As you know I’ve been a fan for years and this is another great post. It has also been a pleasure to add some of your email content on my Blog too.
    Many thanks.

  • Igshaan Soules Mar 1,2013 at 1:06 pm

    Ian, great video!

    As you said, although clients don’t rush to Linkedin to find prospective consultants and coaches, they do look up profiles. I have had several clients check out my profile before contacting me. I do the same for when I visit prospective clients.

  • Ian Brodie Feb 15,2013 at 1:33 pm

    Thanks Mike!

  • Mike Rogers Feb 14,2013 at 11:58 am

    Yet another great piece of advice and training. Ian, you constantly deliver high quality advice. Thank you.
    Mike Rogers, Step2Change Hypnotherapy

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